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Club Industry – Upgrade Labs Continues Exciting Growth with New Development Deal Signed in Austin


SANTA MONICA, Calif. – Upgrade Labs, the world’s first Human Upgrade™ Center and brainchild of Bulletproof® Coffee founder Dave Asprey, continues its exciting growth in the great state of Texas by announcing its partnership with husband-and-wife duo, Billy and Natalie Ledbetter. The pair recently signed a multi-unit deal to bring the innovative wellness concept to the greater Austin area. The news of this deal highlights the exponential growth the brand has experienced as the fitness and wellness space continues to boom, and the Ledbetters are excited to jump in and improve the health of those in their beloved Austin community.

The pair is uniquely qualified to operate the new location. Billy is a Medical Doctor with extensive experience working in allopathic and alternative medicine, while Natalie is an anesthetist and a Doctor of Chinese Medicine. Billy and Natalie live an active lifestyle and are passionate about helping others achieve optimal health, already owning three other medical aesthetic and longevity clinics in the Austin area. Choosing to grow their passion for health and wellness with Upgrade Labs was an easy choice for the pair, and they are excited to share their expertise with the Austin community.

“Billy and I have been passionate about optimizing health, vitality and longevity for over 20 years,” says Natalie. “We’ve been following Dave and his biohacking achievements for a long time, and Upgrade Labs is the perfect way for us to help others in our community reach their peak level of wellness.”

Upgrade Labs was born from the goal of helping clients utilize unique technologies to help them reach their highest level of physical performance. These technologies and restorative therapies allow for dramatic results with minimal time investment. Each Upgrade Labs location offers performance enhancing services like the AI Adaptive Bike, which allows clients to enjoy the benefits of a 40 minute jog with only 40 seconds of work by learning the client’s body and adapting the bike to give the perfect workout each and every time.

“My goal at Upgrade Labs has always been focused on creating innovative ways to promote effective and efficient methods of wellness,” said Asprey. “We want to share our groundbreaking services with as many people as possible, and we are so excited to be working with the Ledbetters to achieve this goal in Austin.”

As the brand begins its franchise expansion, it is looking for single and multi-unit franchise partners that are passionate about upgrading humanity and want to introduce biohacking into new communities. Including the franchise fee, the initial investment for an Upgrade Labs location ranges from $663,000 to $1,349,640.

For more information about Upgrade Labs franchise opportunity, please visit

About Upgrade Labs

Founded in 2017 and franchised since 2021, Upgrade Labs is the world’s first Human Upgrade™ Center and brainchild of Dave Asprey, founder of Bulletproof® Coffee and Father of Biohacking. Biohacking \ ˈbī- ō- ˌha- kiNG \ noun, the art and science of using technology and the environment around you in order to have full control of your biology. Upgrade Labs, the premier biohacking center, helps members reach their highest level of physical, cognitive and cellular performance through proprietary technologies. Each location offers services that help members become smarter, faster & stronger, resulting in a more rejuvenated & resilient version of themselves. The services offered help members spend less time exercising, decrease recovery times, and retain higher levels of concentration and tranquility. Equipped with cutting-edge technology and expert Biohacker Technicians, Upgrade Labs helps its members live their lives to the fullest potential. Membership packages are available and include a tailored selection of services. For more information, please visit

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The Dhru Purohit Podcast – The Lucky Charms vs Steak Controversy, Toxic Super Foods, Better Fibers, Fasting Tips and Why Minerals Matter


Biohacking is all the rage, but if you’re not doing it correctly, you could wind up causing more harm than good. Overexercising, undereating, and eating too many of the wrong superfoods can have the reverse effect, causing nutrient deficiencies, weight gain, and cortisol depletion. Sometimes less is more, and by toggling our biohacking tools at the right time and intensity, we can get closer to the results we want.

Today on The Dhru Purohit Podcast, Dhru sits down with Dave Asprey, the “Father of Biohacking,” to discuss optimizing your biology in a way that’s sustainable, smart, and personalized to your uniqueness. Dhru and Dave talk about common misconceptions around superfoods, the dietary staples you need for weight loss, top protein sources, how certain plant foods can contribute to micronutrient deficiencies, why your body (not you!) is programmed to be lazy, how to overcome that laziness, and so much more.

Dave Asprey is an acclaimed entrepreneur, four-time New York Times bestselling science author, host of the top-100 podcast The Human Upgrade, and CEO of Upgrade Labs. Dave has worked with world-renowned doctors, researchers, scientists, and global mavericks over the last two decades to uncover the latest, most innovative methods, techniques, and products that enhance mental and physical performance.

Dave is the founder of Bulletproof Coffee and the Bulletproof Diet, a company named one of the top 20 innovative brands by Fast Company. Dave is a true pioneer in the health and wellness industry and recently unveiled his latest coffee innovation, Danger Coffee. Today, Dave is focused on upgrading humanity through Upgrade Labs, the first biohacking facilities, or “human upgrade centers,” in the world, and is proud to launch his latest book Smarter, Not Harder: The Biohacker’s Guide to Getting the Body and Mind You Want, available everywhere books are sold February 28, 2023.

Also mentioned in this episode:

For more on Dave Asprey, follow him on Instagram @dave.asprey, Twitter @daveasprey, Facebook @daveaspreyofficial, YouTube @DaveAspreyBPR, or his website,

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Alex Womack Podcast – The Future of Human Enhancement: An Interview with Dave Asprey, Founder of Upgrade Labs


Join us for a thrilling episode as we sit down with Dave Asprey, the founder of Upgrade Labs. Asprey has dedicated his life to exploring and experimenting with the latest technologies and techniques to enhance and transform human performance, and he’s here to share his insights with us. In this episode, we delve into the fascinating world of biohacking and learn about the cutting-edge technologies and methods that Upgrade Labs uses to help people achieve their goals, whether it’s improving their brain function, gaining strength and muscle, or becoming more resilient to stress. With over eight years of experience and a wealth of knowledge, Asprey is the perfect guide to take us on a journey to the forefront of human enhancement and wellness. Get ready to be inspired, informed, and entertained!

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Creative Loafing Charlotte – The Future of Human Enhancement: An Interview with Dave Asprey, Founder of Upgrade Labs


Have you ever wished for a better version of yourself? A version with more energy, a clearer mind, and a healthier body? Well, now it’s possible with Upgrade Labs. Upgrade Labs is the first of its kind, creating a new industry of human enhancement centers, also known as biohacking labs.

I had the opportunity to sit down with the founder of Upgrade Labs, Dave Asprey (4x New York Times Best Selling Author & Also the Founder of Bulletproof Coffee), and he shared with me the exciting story of how this revolutionary concept was born. Dave has always been on a mission to transform himself into a better version and has spent over a million dollars on equipment from various sources, including astronaut programs and Navy SEALs, to improve his performance and wellness. It was through this journey that he realized the need for a place where people could access these technologies and enhance themselves to the next level.

And so, eight years ago, he opened the first Upgrade Lab in Santa Monica, California, right under Arnold Schwarzenegger’s office. Over the years, Dave has tried out more than 30 different technologies, and through trial and error, he has found the combination that works best for people who want to transform their lives. The goal of Upgrade Labs is to provide a fast and efficient path to enhance human performance and reach individual goals.

At Upgrade Labs, the first step is to gather data about the state of the body using medical-grade technology that collects thousands of data points, including bone density, muscle composition, electrical activity, and more. This data is then analyzed to understand the current state and to determine what the individual’s goals are, whether it be to improve brain function, muscle growth, weight loss, stress resilience, or energy levels.

With the use of algorithms and AI, Upgrade Labs creates a personalized plan for each individual to reach their goals. This plan is not just a one-size-fits-all solution, but a tailored path that takes into account the individual’s current state and their desired outcome. The technology used at Upgrade Labs has been proven to be six times more effective than other solutions, according to university studies. For example, studies show that using the best regarded marker of cardio fitness, vo2 max, just five minutes of exercise at Upgrade Labs can lead to a 12% improvement in six weeks, compared to a 2% improvement from a 45-minute spin class, five days a week.

Upgrade Labs is not just about physical enhancement, but also about mental and emotional enhancement. The focus is on helping individuals achieve their desired outcomes, whether it be to have more energy, a clearer mind, or a healthier body. It’s about empowering people to become the best version of themselves, and Upgrade Labs is leading the way in this new and exciting industry.

In conclusion Upgrade Labs is a new kind of human enhancement center that uses a combination of technology and personalization to help people achieve their goals in a fraction of the time it would take with traditional methods. With the help of AI and statistics, the lab is able to create a personalized plan for each client that is tailored to their specific needs and goals. The concept has been successful for eight years and Dave Asprey is now ready to franchise it and make it available to more people. Upgrade Labs is not just a gym or wellness spa, but a center for people who want to be way better and don’t have a lot of time. Upgrade Labs is leading the way in the new industry of human enhancement and is set to revolutionize the wellness industry with its biohacking lab.

Listen to the Full Interview here!
Dave Asprey Founder of Upgrade Labs

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