July 13, 2023 // Franchising.com // SANTA MONICA, Calif. – Upgrade Labs is thrilled to announce a recently signed development deal to initiate the opening of locations across Calgary and Vancouver. Starting with a flagship location in Downtown Calgary opening in late 2023, Upgrade Labs will follow up with a location in Vancouver in early 2024.
The expansion will be led by Calgary-based business partners and fitness enthusiasts, Bruce Timm and Dean Zipse. Both Timm and Zipse are seasoned executives with extensive backgrounds in industries that are known to have demanding schedules, leaving little time for fitness and recovery.
Timm, a founder and former CEO of an international real estate asset management and development firm, and Zipse, a business builder and growth-focused leader responsible for the development of public and private North American-based energy service companies, are dedicated to living an active lifestyle, and have spent a number of years learning how to apply more of Asprey’s biohacking techniques into their active lifestyles.
“My goal is to die as young as possible, as late as possible,” said Zipse. “Bruce and I were inspired by our own pursuit of optimal health and passion for sharing transformative experiences, which led us to our discovery of biohacking and Upgrade Labs.”
Upgrade Labs was founded in 2017 by Dave Asprey with a mission to help people reach their highest levels of performance. Asprey coined the term biohacking, which is the art and science of using technology combined with the environment in order to take control of human biology. The brand helps its members reach their highest level of physical performance and restorative abilities through unique technologies, giving dramatically better results in less time than they would spend exercising the old way.
“We’re excited to introduce Dave’s brand and philosophy to the Canadian fitness and wellness community,” said Timm. “Both Calgary and Vancouver are drawing the attention of not just the physically active and health-conscious demographics, but also residents seeking a wellness solution that provides impactful results with significantly less time investment. Currently, there is a void in these markets for fitness and wellness options of this kind and we believe that Upgrade Labs will bridge this gap.”
Upgrade Labs offer innovative performance services like The Cheat Machine, providing a week’s worth of resistance training in just 15 minutes. They also provide unique recovery services, including The Big Squeeze, promoting water loss, body slimming, and toxin elimination. Members experience stronger immunity, reduced inflammation, increased energy, enhanced longevity, improved sleep, and more. Recently, Upgrade Labs added Cryotherapy, decreasing inflammation, boosting metabolism, and improving deep and REM sleep with extreme cold temperatures.
SANTA MONICA, Calif. – Upgrade Labs, the world’s first Human Upgrade™ Center and brainchild of Bulletproof® Coffee founder Dave Asprey, is thrilled to announce a recently signed development deal to initiate the opening of multiple locations across Calgary and Vancouver. This deal is a huge step in Upgrade Labs’ growth, marking its entrance into Canada. Starting with a flagship location in Downtown Calgary opening in late 2023, Upgrade Labs will follow up with a location in Vancouver in early 2024 and anticipates opening one lab per year in each market thereafter.
The Western Canadian expansion will be led by Calgary-based business partners and fitness enthusiasts, Bruce Timm and Dean Zipse. Both Timm and Zipse are seasoned executives with extensive backgrounds in industries that are known to have demanding schedules, leaving little time for fitness and recovery.
Timm, a founder and former CEO of an international real estate asset management and development firm, and Zipse, a business builder and growth-focused leader responsible for the development of public and private North American-based energy service companies, are dedicated to living an active lifestyle, and have spent a number of years learning how to apply more of Asprey’s biohacking techniques into their active lifestyles.
“My goal is to die as young as possible, as late as possible,” said Zipse. “Bruce and I were inspired by our own pursuit of optimal health and passion for sharing transformative experiences, which led us to our discovery of biohacking and Upgrade Labs.”
Having both achieved remarkable success as business builders, they’re now turning their attention to leveraging their exceptional business acumen in the expansion of Upgrade Labs’ fitness and recovery concept. Their collective expertise will be instrumental in shaping and advancing Upgrade Labs’ vision in Canada.
Upgrade Labs was founded in 2017 by Dave Asprey with a mission to help people reach their highest levels of performance. Asprey coined the term biohacking, which is the art and science of using technology combined with the environment in order to take control of human biology. The brand helps its members reach their highest level of physical performance and restorative abilities through unique technologies, giving dramatically better results in less time than they would spend exercising the old way.
“We’re excited to introduce Dave’s brand and philosophy to the Canadian fitness and wellness community,” said Timm. “Both Calgary and Vancouver are drawing the attention of not just the physically active and health-conscious demographics, but also residents seeking a wellness solution that provides impactful results with significantly less time investment. Currently, there is a void in these markets for fitness and wellness options of this kind and we believe that Upgrade Labs will bridge this gap.”
Upgrade Labs locations offer innovative performance services like The Cheat Machine, providing a week’s worth of resistance training in just 15 minutes. They also provide unique recovery services, including The Big Squeeze, promoting water loss, body slimming, and toxin elimination. Members experience stronger immunity, reduced inflammation, increased energy, enhanced longevity, improved sleep, and more. Recently, Upgrade Labs added Cryotherapy, decreasing inflammation, boosting metabolism, and improving deep and REM sleep with extreme cold temperatures.
As the brand continues its franchise expansion, it is looking for single and multi-unit franchise partners that are passionate about upgrading humanity and want to introduce biohacking into new communities. Including the franchise fee, the initial investment for an Upgrade Labs location ranges from $663,000 to $1,349,640.
Founded in 2017 and franchised since 2021, Upgrade Labs is the world’s first Human Upgrade™ Center and brainchild of Dave Asprey, founder of Bulletproof® Coffee and Father of Biohacking. Biohacking \ ˈbī- ō- ˌha- kiNG \ noun, the art and science of using technology and the environment around you in order to have full control of your biology. Upgrade Labs, the premier biohacking center, helps members reach their highest level of physical, cognitive and cellular performance through proprietary technologies. Each location offers services that help members become smarter, faster & stronger, resulting in a more rejuvenated & resilient version of themselves. The services offered help members spend less time exercising, decrease recovery times, and retain higher levels of concentration and tranquility. Equipped with cutting-edge technology and expert Biohacker Technicians, Upgrade Labs helps its members live their lives to the fullest potential. Membership packages are available and include a tailored selection of services. For more information, please visithttps://www.upgradelabs.com/.
June 8th, 2023 // Even if you’ve never heard of biohacking, you’re surely familiar with certain hacks like intermittent fasting, adding butter to your morning coffee, taking cold plunges, or wearing fitness-tracking technology. All of these are examples of the do-it-yourself biology hacking that has grown in popularity over the years, thanks in no small part to Dave Asprey, the so-called “father” of biohacking. Asprey has spent over two decades doing research and working with doctors, scientists, and global markets to uncover the latest and greatest biohacking technology. In 2017 he founded Upgrade Labs so that people could have access to these life-changing technologies as easily as going to your local gym. Now, Upgrade Labs’ first franchise location is opening June 10, in Meridian, with all the technology and modalities needed to make you into the best version of you.
Meridian Upgrade Labs owners Hailey Smith and Becky Granden each came to biohacking and Asprey’s particular version of it in their own way. Granden’s affinity for Asprey’s work started in 2016 when she found out her home was full of toxic mold, which was the driving force of many health issues she was experiencing. It took years of biohacking trial and error (and a home renovation) to get her health back on track. “Once I saw just how beneficial biohacking was for my health, I knew I wanted to make these services more accessible to my family, friends, and community. I’m very passionate about helping others biohack their way to true health. Being Dave’s first franchise is just the icing on the cake.”
Granden was the one to introduce Smith to Asprey, in 2017, by way of his podcast Bulletproof Radio. After listening for years and delving into the biohacking world, Smith jumped at the chance to open an Upgrade Labs franchise when the opportunity presented itself. The duo met while working at Boise Cascade over 10 years ago, and while both women have spent the last few years working in finance (Granden will continue to work her day job as an accountant while Smith has left her corporate tax management role to pursue Upgrade Labs full-time), their passion for biohacking makes them the perfect franchise owners.
“Hailey and Becky could not be a more perfect fit to join the Upgrade Labs family,” said Asprey. “We are so excited to see the positive impact Upgrade Labs will bring to the Meridian community and to continue to watch Hailey and Becky thrive in their new business.”
Upgrade Labs is built around eight technologies divided by use for performance or recovery. On the performance side are the adaptive AI bike, the Cheat Machine, Vibe, and the Oxygen Trainer. The AI recovery bike is an artificial intelligence–enhanced stationary bike that adapts to your body, giving you the perfect cardio workout and delivering the benefits of a 40-minute run in just eight minutes. The Cheat Machine is an adaptive resistance form of strength training which gets users the same results of a 45-minute workout in less than 15 minutes. Vibe is a whole-body vibration plate that encourages lymphatic movement, rapid muscular contractions, and systemic circulation to provide an effective warm up or workout. The Oxygen Trainer is used for a passive 24-minute workout that delivers alternating oxygen-rich and oxygen-reduced air to encourage maximum oxygenated blood flow to boost immunity and cardiovascular performance.
If it wasn’t obvious from the descriptions of these performance technologies, the goal is to get in your workout much quicker and more efficiently than logging hours at the gym. “The beauty of Upgrade Labs is everything is super efficient, so you can get in and get out,” said Granden.
On the recovery side are four technologies: the Big Squeeze, PEMF, the REDCharger, and Cryotherapy. The Big Squeeze is a full-body lymphatic detox massage, which boosts the immune system, slims the body, expels toxins, and is good for muscle recovery. PEMF (pulsed electromagnetic field therapy) helps to activate the body’s natural healing mechanisms, increasing energy production, immunity, detoxification and more in just a 12-minute service—the strongest commercially available PEMF. The REDCharger bed surrounds your body with red and infrared LEDs to promote muscle recovery, decrease inflammation, increase collagen, and more. Last is cryotherapy, a two-to-three-minute whole-body chill at -166 to -220 degrees, which is beneficial for pain relief, lowering inflammation, recovery, immunity, and energy.
Reading the descriptions of these technologies might make them sound like some sort of alien, elite world for professional athletes or those with serious health issues. But the beauty of Upgrade Labs is that these modalities are available for anyone, no matter their background, and can be done affordably with better results in less time. “Everyone that comes in has a different health background and reasons for utilizing our services, whether they’re there for performance and wanting to get to the next level in their sports field or really looking for recovery—it’s not just for people in fitness,” says Granden. “We also serve those in the community that are looking for extra support on their healing journeys, whether that’s injury or illness. Really, it’s our mission to upgrade humanity and help our members become the strongest, healthiest version of themselves, and they get to choose what that means to them.”
In addition to the performance and recovery aspects of Upgrade Labs, there’s also the Brain Upgrade station, which uses real-time neurofeedback to get your brain into the alpha brain wave state, giving you the benefits of meditation, but much faster.
Upgrade Labs Meridian will also feature a Danger Coffee Bar (Asprey pivoted from his famous Bulletproof Coffee to a new line of Danger Coffee), which will serve coffee that’s third-party tested to be mold free and has introduced electrolytes and 50 trace minerals, helping to hydrate you while you drink it. Coffee will be served Dangerous style, blended with MCT oil and grass-fed butter.
To visit the facility there are three options: an unlimited membership available right now at a founding member rate of $329/month (founding member rate is good through June 11) and gives members access to three upgrades a day. This includes coming in for a baseline assessment, where Upgrade Labs staff can help generate a protocol based on that assessment and a cell health analysis. If someone else in the household wishes to join that membership, they will get $75 off the second membership. Founding members also get a 10% retail discount and new member bundle. The next option is a six-pack of upgrades for $219, which is good for 60 days. Single upgrades are available for $39. Six-pack and single upgrades do not have access to the REDCharger and cryotherapy.
The June 10 grand opening will include facility tours, technology demos, raffle prizes, goods from local vendors, and a book signing with Asprey, who will be in attendance.
“I think people are ready to take more control and responsibility over their health and happiness,” said Granden. “As Idaho natives, we’re just thrilled to serve our community in this way.”
May 25, 2023 // SANTA MONICA, Calif. – Upgrade Labs, the world’s first Human Upgrade™ Center and brainchild of Bulletproof® Coffee founder Dave Asprey, is gearing up to open its first franchise location. Located in Meridian, Idaho at 2206 N Eagle Rd, Suite 110, this will be the brand’s newest facility with an anticipated soft opening date of May 17th, 2023. On June 10th, they will be hosting a grand opening event, offering a tour of the center, an introduction to their performance and recovery technology, opening week discounts, prize raffles, local vendors providing samples, and more.
Upgrade Labs Meridian will be the first franchise location for the brand. The facility boasts a fully remodeled interior, including upgraded air quality, grounded counters, circadian lighting, a Danger Coffee Bar, Neurofeedback station, Mitochondria station, recovery stations, and a performance and cardio station. It will be owned and operated by Idaho natives, friends, and business partners Hailey Smith and Becky Granden. The pair are health and wellness enthusiasts with a passion for sharing the benefits of biohacking, and they could not be more excited to bring the future of health and wellness to their home state and local community.
“I first discovered Dave and his work in the biohacking world after a run-in with mold-related illness during a home renovation,” shared Granden. “Once I saw just how beneficial biohacking was for my own health, I knew I wanted to help make these services more accessible to my family, friends, and community.”
One of the driving forces behind Hailey’s passion for health is her father, who first introduced her to the field before he passed away 10 years ago. Smith believes that having access to the current technologies offered at Upgrade Labs would have made a huge difference in his health, and could have extended his time with her. After working a career in tax at a Fortune 500 company, and later taking on the role of President in her father’s business, Hailey knew it was finally time for her to follow her passion. Once she learned about the opportunity to open an Upgrade Labs, she knew it was the perfect fit to carry out her dad’s legacy while helping those in her community.
“Becky and I both share a love for staying healthy and active, and we love encouraging our friends and family to do the same,” added Smith. “After my dad’s passing I knew I wanted to make these life-changing technologies available to as many people as possible, and we are so excited to be bringing Upgrade Labs to the Treasure Valley. We cannot wait to see how our services will impact our community.”
Founded in 2017 by Dave Asprey, Upgrade Labs was designed to help people reach their highest levels of performance. Asprey coined the term biohacking, which is the art and science of using technology combined with the environment in order to take control of human biology. With the help of Upgrade Labs Meridian, members will reach their highest level of physical performance & well-being through unique and innovative technologies, giving dramatically better results than traditional wellness and exercise techniques.
“Hailey and Becky could not be a more perfect fit to join the Upgrade Labs family,” said Asprey. “We are so excited to see the positive impact Upgrade Labs will bring to the Meridian community, and to continue to watch Hailey and Becky thrive in their new business.”
Upgrade Labs is actively seeking single and multi-unit franchise partners across the United States and Canada. As the brand begins its franchise expansion, it is looking for partners that are passionate about upgrading humanity and want to introduce biohacking into new communities.
Founded in 2017 and franchised since 2021, Upgrade Labs is the world’s first Human Upgrade™ Center and brainchild of Dave Asprey, founder of Bulletproof® Coffee and Father of Biohacking. Biohacking \ ˈbī- ō- ˌha- kiNG \ noun, the art and science of using technology and the environment around you in order to have full control of your biology. Upgrade Labs, the premier biohacking center, helps members reach their highest level of physical, cognitive and cellular performance through proprietary technologies. Each location offers services that help members become smarter, faster & stronger, resulting in a more rejuvenated & resilient version of themselves. The services offered help members spend less time exercising, decrease recovery times, and retain higher levels of concentration and tranquility. Equipped with cutting-edge technology and expert Biohacker Technicians, Upgrade Labs helps its members live their lives to the fullest potential. Membership & packages are available and include a tailored selection of services. For more information, please visithttps://www.upgradelabs.com/.
May 19th 2023 // SANTA MONICA, Calif. – Upgrade Labs, the world’s first Human Upgrade™ Center and brainchild of Bulletproof® Coffee founder Dave Asprey, is gearing up to open its first franchise location. Located in Meridian, Idaho at 2206 N Eagle Rd, Suite 110, this will be the brand’s newest facility with an anticipated soft opening date of May 17th, 2023. On June 10th, they will be hosting a grand opening event, offering a tour of the center, an introduction to their performance and recovery technology, opening week discounts, prize raffles, local vendors providing samples, and more.
Upgrade Labs Meridian will be the first franchise location for the brand. The facility boasts a fully remodeled interior, including upgraded air quality, grounded counters, circadian lighting, a Danger Coffee Bar, Neurofeedback station, Mitochondria station, recovery stations, and a performance and cardio station. It will be owned and operated by Idaho natives, friends, and business partners Hailey Smith and Becky Granden. The pair are health and wellness enthusiasts with a passion for sharing the benefits of biohacking, and they could not be more excited to bring the future of health and wellness to their home state and local community.
“I first discovered Dave and his work in the biohacking world after a run-in with mold-related illness during a home renovation,” shared Granden. “Once I saw just how beneficial biohacking was for my own health, I knew I wanted to help make these services more accessible to my family, friends, and community.”
One of the driving forces behind Hailey’s passion for health is her father, who first introduced her to the field before he passed away 10 years ago. Smith believes that having access to the current technologies offered at Upgrade Labs would have made a huge difference in his health, and could have extended his time with her. After working a career in tax at a Fortune 500 company, and later taking on the role of President in her father’s business, Hailey knew it was finally time for her to follow her passion. Once she learned about the opportunity to open an Upgrade Labs, she knew it was the perfect fit to carry out her dad’s legacy while helping those in her community.
“Becky and I both share a love for staying healthy and active, and we love encouraging our friends and family to do the same,” added Smith. “After my dad’s passing I knew I wanted to make these life-changing technologies available to as many people as possible, and we are so excited to be bringing Upgrade Labs to the Treasure Valley. We cannot wait to see how our services will impact our community.”
Founded in 2017 by Dave Asprey, Upgrade Labs was designed to help people reach their highest levels of performance. Asprey coined the term biohacking, which is the art and science of using technology combined with the environment in order to take control of human biology. With the help of Upgrade Labs Meridian, members will reach their highest level of physical performance & well-being through unique and innovative technologies, giving dramatically better results than traditional wellness and exercise techniques.
“Hailey and Becky could not be a more perfect fit to join the Upgrade Labs family,” said Asprey. “We are so excited to see the positive impact Upgrade Labs will bring to the Meridian community, and to continue to watch Hailey and Becky thrive in their new business.”
Upgrade Labs is actively seeking single and multi-unit franchise partners across the United States and Canada. As the brand begins its franchise expansion, it is looking for partners that are passionate about upgrading humanity and want to introduce biohacking into new communities.
Founded in 2017 and franchised since 2021, Upgrade Labs is the world’s first Human Upgrade™ Center and brainchild of Dave Asprey, founder of Bulletproof® Coffee and Father of Biohacking. Biohacking \ ˈbī- ō- ˌha- kiNG \ noun, the art and science of using technology and the environment around you in order to have full control of your biology. Upgrade Labs, the premier biohacking center, helps members reach their highest level of physical, cognitive and cellular performance through proprietary technologies. Each location offers services that help members become smarter, faster & stronger, resulting in a more rejuvenated & resilient version of themselves. The services offered help members spend less time exercising, decrease recovery times, and retain higher levels of concentration and tranquility. Equipped with cutting-edge technology and expert Biohacker Technicians, Upgrade Labs helps its members live their lives to the fullest potential. Membership & packages are available and include a tailored selection of services. For more information, please visithttps://www.upgradelabs.com/.
The Biohacking Facility is set to open its first franchise in Meridian in May
May 12, 2023 // Franchising.com // SANTA MONICA, Calif. – Upgrade Labs, is gearing up to open its first franchise location. Located in Meridian, Idaho at 2206 N Eagle Rd, Suite 110, this will be the brand’s newest facility with an anticipated soft opening date of May 17th, 2023. On June 10th, they will be hosting a grand opening event, offering a tour of the center, an introduction to their performance and recovery technology, opening week discounts, prize raffles, local vendors providing samples, and more.
Upgrade Labs Meridian will be the first franchise location for the brand. The facility has a fully remodeled interior, including upgraded air quality, grounded counters, circadian lighting, a Danger Coffee Bar, Neurofeedback station, Mitochondria station, recovery stations, and a performance and cardio station. It will be owned and operated by Idaho natives, friends, and business partners Hailey Smith and Becky Granden. The pair are health and wellness enthusiasts with a passion for sharing the benefits of biohacking, and they could not be more excited to bring the future of health and wellness to their home state and local community.
“I first discovered Dave and his work in the biohacking world after a run-in with mold-related illness during a home renovation,” shared Granden. “Once I saw just how beneficial biohacking was for my own health, I knew I wanted to help make these services more accessible to my family, friends, and community.”
One of the driving forces behind Hailey’s passion for health is her father, who first introduced her to the field before he passed away 10 years ago. Smith believes that having access to the current technologies offered at Upgrade Labs would have made a huge difference in his health, and could have extended his time with her. After working a career in tax at a Fortune 500 company, and later taking on the role of President in her father’s business, Hailey knew it was finally time for her to follow her passion. Once she learned about the opportunity to open an Upgrade Labs, she knew it was the perfect fit to carry out her dad’s legacy while helping those in her community.
“Becky and I both share a love for staying healthy and active, and we love encouraging our friends and family to do the same,” added Smith. “After my dad’s passing I knew I wanted to make these life-changing technologies available to as many people as possible, and we are so excited to be bringing Upgrade Labs to the Treasure Valley. We cannot wait to see how our services will impact our community.”
Founded in 2017 by Dave Asprey, Upgrade Labs was designed to help people reach their highest levels of performance. Asprey coined the term biohacking, which is the art and science of using technology combined with the environment in order to take control of human biology. With the help of Upgrade Labs Meridian, members will reach their highest level of physical performance & well-being through unique and innovative technologies, giving dramatically better results than traditional wellness and exercise techniques.
“Hailey and Becky could not be a more perfect fit to join the Upgrade Labs family,” said Asprey. “We are so excited to see the positive impact Upgrade Labs will bring to the Meridian community, and to continue to watch Hailey and Becky thrive in their new business.”
Popular biohacking franchise Upgrade Labs is the world’s first Human Upgrade Center and brainchild of Dave Asprey, founder of Bulletproof Coffee and father of biohacking. The franchise offers a diverse array of performance, recovery, cognitive and diagnostic biohacking technologies to its guests.
Here, the experts at Upgrade Labs share their top five wellness technologies, selected because of their popularity, effectiveness, efficiency and extensive list of applications in upgrading the human body, mind and spirit (in no particular order!).
1. RedCharger
Mitochondria (the powerhouse of the cell) are responsible for about 90%-95% of the body’s energy levels in any given moment. During a private session on the RedCharger, amber, red and infrared light all travel varying lengths of depth into the body and “charge up” the mitochondria, allowing them to create more ATP, or cellular energy.
These frequencies of light are beautiful, mimicking and supplementing the light that we naturally receive from the sun at sunrise and sunset. As the cells create more energy, clients thoroughly enjoy significantly decreased inflammation, more beautiful skin, relaxed and eased muscle tension and pain, and a more natural sleeping rhythm, among many other benefits.
Bonus: The RedCharger stacks well with other technologies, especially cryotherapy, to deliver enhanced benefits.
2. The Oxygen Trainer
The Oxygen Trainer is part of the next generation of performance, recovery and cognitive upgrading systems. During a session, clients relax in a zero-gravity chair and receive a “passive workout,” in which nearly every cell in the body is strengthened through intermittent hypoxia training.
In a fully relaxed state, clients are connected to The Oxygen Trainer via a breathing mask and tube. The device controls the concentration of oxygen that they receive. The air typically around us is known as normoxia (20.9% oxygen). During the session, clients cycle through normoxia and lower concentrations of oxygen (hypoxia). These breathing cycles safely stimulate all the benefits of altitude training, no matter what sea level you are at.
Clients love this technology as their body responds to it with significantly increased energy levels, better endurance, higher cognition, improved longevity markers, better hormone levels, better sleep and overall vitality.
3. Upgraded PEMF
Pulsed electromagnetic field (PEMF) delivers electromagnetic energy as a pulse through the guest’s body. During a session on Upgraded PEMF, copper coils emit electromagnetic energy that, when absorbed by the body, restores the proper charge to our ions, such as oxygen, potassium and calcium. This restores the ions’ ability to perform their function, which is to go into the cells, remove waste and allow nutrients to flow in.
The effects of this are profound. In recharging their “cellular batteries,” clients can enjoy significant pain reduction, enhanced injury recovery times, increased bone density, nervous system regulation and reductions in stress and migraines.
4. The CHEAT Machine
The CHEAT Machine provides just a few minutes of high-intensity resistance training, helping users achieve the benefits of a week’s worth of exercise. They go through a full body workout, typically chest press, row and leg press movements, working out against an AI-controlled motor. Users can maximize both the concentric and eccentric phases of the lift in a way that could not be safely replicated in a typical gym setting.
Clients love The CHEAT Machine for its ability to rapidly stimulate significant muscle growth, endurance, hormonal response and bone density. It’s also beloved for offering clients significant savings in time, as well the ability to track output data as they get stronger over time.
It’s also safe for almost everyone without an acute injury, because the user’s own strength constantly determines the resistance.
5. Cell Health Analysis
Our clients’ journey into health optimization through biohacking rests upon the Cell Health Analysis. This unique diagnostics technology uses a bioelectrical impedance, or a sonar signal, to precisely gauge a variety of key health indicators.
Following a quick scan, users are guided through a report detailing the current state of their health: how much muscle mass they have, is it sufficient to support them, how much fat mass they have, how much visceral fat they have, where in the body they have inflammation, as well as a vital whole-body phase angle.
The phase angle is a measure of the integrity of the cell membrane, how well it keeps out toxins and allows nutrients to flow in. It goes up when you’re healthy, down when you’re sick, up with muscle mass and down with inflammation. It is a metric that cumulatively considers how your current lifestyle impacts your health on a cellular level.
For technicians at Upgrade Labs, this health scan provides the opportunity to have an honest conversation about our clients’ health and put a protocol in place, so that a person’s biohacking journey is maximally smooth, effective and enjoyable.
SANTA MONICA, Calif.– Upgrade Labs – the world’s first Human Upgrade™ Center and brainchild of Bulletproof Coffee founder Dave Asprey – plans to continue its exciting national growth by offering franchise opportunities in the southern side of Florida, focusing on the Greater Miami Area.
With successful centers operating in California and British Columbia, in addition to territories sold in Austin, TX, Charlotte, NC, Nashville, TN, Boise, ID, and Salt Lake City, UT, Upgrade Labs is set to continue its rapid expansion. The brand is looking to award franchise licenses in the southern end of Florida.
“Upgrade Labs is ready to disrupt the Southern Florida fitness and wellness space,” said Asprey. “We look forward to offering franchise opportunities in as many states as possible to make biohacking technology accessible to all communities throughout the nation.”
Upgrade Labs was founded in 2017 by Dave Asprey with a mission to help people reach their highest levels of performance. Asprey coined the term biohacking, which is the art and science of using technology combined with the environment in order to take control of human biology. The brand helps its members reach their highest level of physical performance & restorative abilities through unique technologies, giving dramatically better results in less time than they would spend exercising the old way.
Each Upgrade location offers several innovative performance services such as The Cheat Machine, a patented, motorized resistance and computer software adaptive technology that gives you a week’s worth of resistance training in just 15 minutes. Additionally, Upgrade Labs pairs its performance services with a unique range of recovery services including The Big Squeeze, an FDA-approved full body detox massage and lymphatic drainage technology that gently removes excess water, slims the body, and expels toxins to improve the immune system. Members report having stronger immunity, reduced inflammation, increased energy, enhanced longevity, improved sleep quality, and much more.
“Upgrade Labs is a place where people go to take responsibility for their health and thrive,” said Jenna, a member of Upgrade Labs Victoria. “I became a member because I believe we grow better in a community. It’s a place where I can go to Upgrade not only my biology, but my community and connection as well.”
Recently, Upgrade Labs added Cryotherapy to its U.S. franchise model, which chills the whole body for two to three minutes at -166 to -220 degrees to help decrease inflammation, boost metabolism, and significantly increases deep and REM sleep.
“I created Upgrade Labs as a way to make biohacking accessible for all,” continued Asprey. “The unique technologies we utilize have previously been reserved for those with celebrity or high-level status, and now we look to offer it as a standard service that many can utilize to achieve their long-term health goals.”
Upgrade Labs is currently seeking additional single and multi-unit franchise partners across the United States and Canada. As the brand begins its franchise expansion, it is looking for partners that are passionate about upgrading humanity and want to introduce biohacking into new communities. Including the franchise fee, the initial investment for an Upgrade Labs location ranges from $663,000 to $1,070,000.
Founded in 2017 and franchised since 2021, Upgrade Labs is the world’s first Human Upgrade™ Center and brainchild of Dave Asprey, founder of Bulletproof® Coffee and Father of Biohacking. Biohacking \ ˈbī- ō- ˌha- kiNG \ noun, the art and science of using technology and the environment around you in order to have full control of your biology. Upgrade Labs, the premier biohacking center, helps members reach their highest level of physical, cognitive and cellular performance through proprietary technologies. Each location offers services that help members become smarter, faster & stronger, resulting in a more rejuvenated & resilient version of themselves. The services offered help members spend less time exercising, decrease recovery times, and retain higher levels of concentration and tranquility. Equipped with cutting-edge technology and expert Biohacker Technicians, Upgrade Labs helps its members live their lives to the fullest potential. Membership packages are available and include a tailored selection of services. For more information, please visithttps://www.upgradelabs.com/.
A practice known as “biohacking” is gaining popularity among celebrities such as Brooke Burke, Tom Brady and Jeff Bezos — it’s means of improving health, fitness and vitality by making small and incremental lifestyle changes.
But is this “DIY biology” really all it’s cracked up to be?
Experts weighed in for a crash course on the topic.
What is biohacking?
Biohacking is a broad concept that can be applied to many aspects of physical and mental health, from eating and exercise to sleep and stress management.
Proponents say people can hack into their own biology to achieve different goals, whether it’s losing weight, boosting memory, living longer, getting better sleep or even alleviating chronic pain.
David Asprey, author and founder of a health and wellness company called Bulletproof 360 in Seattle, calls himself the “father of biohacking.”
He told Fox News Digital via email that he started the biohacking movement in 2011.
Brooke Burke told Fox News Digital that people can “start small” when it comes to taking care of their bodies and overall health — and that the “worst thing” to do would be nothing at all in terms of workouts or exercise. (Getty Images)
“Biohacking is the science of changing the environment around you so that you have full control of your own biology,” Asprey said.
“It allows you to get more results with less time. Instead of pushing and trying, you change things around you so that your body effortlessly gives you what you want, such as more energy or less fat or a better brain.”
He believes that people who embrace biohacking likely will live a better life with more energy, peace, calmness and control over how they look and feel.
Asprey runs an online community of biohackers called The Upgrade Collective.
Hundreds of members, he said, have been helped profoundly by taking control of their own biology.
Tom Brady has taken meticulous care of his body and his overall health and conditioning for many years. (Gilbert Flores/Variety)
“Some have learned how to sleep for the first time in years, others have lost 100 pounds, and some feel more energy than they ever believed was possible,” he said.
Biohacking isn’t a one-size-fits-all practice. Individuals can pick and choose the elements of their choice to focus on — and how far to take it.
Hot and cold therapy explained
Cold therapy, or cryotherapy, is one of the most common approaches to biohacking.
Athletes have long used it to reduce inflammation and ease sore muscles after tough training sessions, but it’s also gaining widespread popularity for its purported mental and physical health benefits.
Cold therapy, or cryotherapy, is one of the most common biohacking strategies. Athletes have long used it to reduce inflammation and ease sore muscles after training sessions. (iStock)
Melanie Avalon, an actress, author and avid biohacker in Los Angeles, California, does daily sessions of cryotherapy.
“It helps to reduce inflammation and ‘upregulate’ neurotransmitters, such as dopamine and epinephrine,” she said.
Cold therapy can be as simple as applying an ice pack to a localized area or taking a cold shower.
Others may do full-body ice baths, “polar plunges” or whole-body cryotherapy in a cryochamber, which is cooled to frigid temperatures with liquid nitrogen.
For those who can’t take the cold, another form of biohacking involves heat therapy.
Avalon said she does sessions in an infrared sauna as a means of reducing muscle soreness, sweating out toxins, boosting the immune system via the stimulation of an artificial fever, and activating longevity-promoting heat shock proteins.
(Always consult with a doctor or health care provider before starting any cold or hot therapy.)
Intermittent fasting revealed
While biohackers put a big emphasis on what they eat, when they eat is perhaps just as important.
Brooke Burke, for example, has long been an advocate of intermittent fasting, which restricts meals to a certain window of time.
Intermittent fasting has been shown to produce numerous benefits, including improved heart health, weight loss, better memory and cognitive functions, higher athletic performance, and management of type 2 diabetes. (iStock)
One example is the 16/8 method, in which the person fasts for 16 hours and then eats only within an eight-hour span, between 10 a.m. and 6 p.m.
Others may opt to fast for a full 24 hours once or twice per week, or to limit their calories on fasting days.
Intermittent fasting has been shown to have numerous benefits, including improved heart health, weight loss, better memory and cognitive functions, higher athletic performance, and management of type 2 diabetes, according to the Johns Hopkins Medicine website.
More advanced biohackers may get into nutrigenomics, which involves studying how different foods interact with the body’s genes as a means of preventing disease.
Sleep optimization explained
To promote healthy sleep, biohackers focus on regulating the circadian rhythm, which is like the body’s 24-hour biological clock.
Exposure to light sources triggers the body to enter the “wake” cycle in the morning — and when it gets dark the body begins producing melatonin to prepare for sleep. When the circadian rhythm is out of whack, it can disturb the sleep cycle.
To promote healthy sleep, many biohackers focus on regulating the circadian rhythm, which is like the body’s 24-hour biological clock. (iStock)
On his website, biohacker Dr. Greg Wells, based in Toronto, offers a few tips for regulating the circadian rhythm.
These include exposing the eyes to light first thing in the morning, even if it requires the use of artificial sunlight, and avoiding exposure to light before bed.
He also recommends keeping the bedroom at 66 degrees Fahrenheit to promote optimal sleeping conditions.
“Biohacking is the science of changing the environment around you so you have full control of your own biology.”
Avalon supports her own healthy sleeping habits by using a cooling mattress, blackout curtains and blue light-blocking glasses to filter out blue-violet light rays from digital screens.
Red light therapy: What is it?
An increasing number of biohackers are touting the health benefits of red light therapy.
This involves exposure to red light in certain wavelengths to trigger changes in the body’s cells. People can lie in full-body beds or use a handheld device to apply the red light.
Biohackers tout the health benefits of red light therapy, which involves exposure to red light in certain wavelengths to trigger changes in the body’s cells. However, more research is needed on this, says the Cleveland Clinic, to determine the effectiveness. (iStock)
Red light therapy is said to effect pain relief, wound healing, decreased side effects from cancer treatments, reduced inflammation and skin improvements — although the Cleveland Clinic states on its website that more research is needed to determine its effectiveness.
Health tracking and how to do it
A big part of biohacking is what Avalon calls “self-quantification,” which involves practices that measure various states of the body.
Today, wearable devices can track almost every imaginable metric — heart rate, physical activity, calories burned, sleep cycles, glucose (blood sugar) levels, reproductive cycles, even the amount of fat the body burns.
“By intensely monitoring one’s biomarkers, such as heart rate variables, body temperature, sleep rhythms, blood glucose and blood markers, biohackers receive feedback for what is and isn’t working, so they can optimize how they tackle any given day,” Avalon said.
“In a way, whether they know it or not, everyone is a biohacker.”
Asprey touts a sleep-tracking system as the most important piece of technology that will tell you whether you’re moving in the right direction.
“As you improve your health markers and biometrics, your score increases,” he said. “When you are over-training or emotionally stressed, your score is lower. There’s no tricking yourself.”
Blood testing touted
Many biohackers monitor their bloodwork to track things like cholesterol, vitamin and mineral levels, organ health, inflammation, cellular function, immune system health and thyroid function.
Blood tests can also determine whether dietary changes or supplements are having the desired effect.
Biohacker Dave Asprey is an avid proponent of blood testing. “If you wait until you’re sick to take a blood test, you won’t know where you were when you were well,” he said. (iStock)
Asprey said he has always been an advocate of blood testing.
“How could you try to fix something if you don’t know where it is or where it’s going?” he said. “It’s something healthy people should do, because if you wait until you’re sick to take a blood test, you won’t know where you were when you were well.”
For safe biohacking, start slowly
As with any lifestyle decision, pushing biohacking to the extreme comes with some degree of risk.
“The risks can come from pushing the body from a state of hormetic [beneficial] stresses, to overtaxing and detrimental physical stress,” said Avalon.
“Ample recovery is important. Biohacking techniques should not be seen as salvation, but rather as a tool to enhance our well-being and existence.”
Anyone considering starting a new biohacking practice should first consult with a doctor or health practitioner. (iStock)
For those just getting started, Asprey recommends picking just one thing to focus on, as opposed to setting a more general goal of “getting healthy.”
This might be incorporating better sleep habits, eating a healthier diet or getting daily exercise.
“In a way, whether they know it or not, everyone is a biohacker,” he said.
“The environment around you, the food you eat, the space you live in and the things you do are always affecting you. Every one of us is in charge of our environment, consciously or unconsciously.”
All those considering starting any new biohacking practices should first consult with their doctor.
SANTA MONICA, Calif.– With increasing consumer demand for AI driven integrated performance and wellness services,Upgrade Labs – the world’s first Human Upgrade™ Center and brainchild of Bulletproof Coffee founder Dave Asprey – continues its national growth by offering franchise opportunities across Chicago.
With successful centers operating in California and British Columbia, in addition to territories sold in Austin, TX, Charlotte, NC, Nashville, TN, Boise, ID, and Salt Lake City, UT, Upgrade Labs looks to continue its expansion into the state of Illinois. The brand is looking to award franchise licenses in the state’s most populous city, Chicago.
Chicago is the 3rd largest city in the US with a population nearing three million people, making it a perfect place for the growing business to expand. Health and wellness is a major priority for many people living in the city, and with a self-proclaimed goal to make Chicago “The Healthiest City in the U.S.” Upgrade Labs is set to assist the city reach these aspirations through their cutting-edge biohacking services.
“I created Upgrade Labs because you have a right to fill yourself with energy with enough time left over to do your work in the world,” said Asprey. “This is the technology that turned on my superpowers. Now everyone can access recovery technology that used to be locked away for astronauts, pro sports teams, billionaires and celebrities. Join me on this journey to Upgrade Humanity.”
Upgrade Labs was founded in 2017 by Dave Asprey with a mission to help people reach their highest levels of performance. Asprey coined the term biohacking, which is the art and science of using technology combined with the environment in order to take control of human biology. The brand helps its members reach their highest level of physical performance & restorative abilities through unique technologies, giving dramatically better results in less time than they would spend exercising the old way.
Each Upgrade location offers several innovative performance services such as The Cheat Machine, a patented, motorized resistance and computer software adaptive technology that gives you a week’s worth of resistance training in just 15 minutes. Additionally, Upgrade Labs pairs its performance services with a unique range of recovery services including The Big Squeeze, an FDA-approved full body detox massage and lymphatic drainage technology that gently removes excess water, slims the body, and expels toxins to improve the immune system. Members report having stronger immunity, reduced inflammation, increased energy, enhanced longevity, improved sleep quality, and much more.
“Upgrade Labs is a place where people go to take responsibility for their health and thrive,” said Jenna, a member of Upgrade Labs Victoria. “I became a member because I believe we grow better in a community. It’s a place where I can go to Upgrade not only my biology, but my community and connection as well.”
Recently, Upgrade Labs added Cryotherapy to its U.S. franchise model, which chills the whole body for two to three minutes at -166 to -220 degrees to help decrease inflammation, boost metabolism, and significantly increases deep and REM sleep.
“The technologies we offer are traditionally looked at as inaccessible to those outside of the highest status, such as billionaires, celebrities, or professional athletes,” said Asprey. “This is one of the things we look to change with our brand. Our services are accessible to everyone, giving more people the opportunity to work on themselves in a unique and different way. Just like Bulletproof®, Upgrade Labs is another step in my plan to Upgrade Humanity.”
Upgrade Labs is currently seeking additional single and multi-unit franchise partners across the United States and Canada. As the brand begins its franchise expansion, it is looking for partners that are passionate about upgrading humanity and want to introduce biohacking into new communities. Including the franchise fee, the initial investment for an Upgrade Labs location ranges from $663,000 to $1,070,000.
Founded in 2017 and franchised since 2021, Upgrade Labs is the world’s first Human Upgrade™ Center and brainchild of Dave Asprey, founder of Bulletproof® Coffee and Father of Biohacking. Biohacking \ ˈbī- ō- ˌha- kiNG \ noun, the art and science of using technology and the environment around you in order to have full control of your biology. Upgrade Labs, the premier biohacking center, helps members reach their highest level of physical, cognitive and cellular performance through proprietary technologies. Each location offers services that help members become smarter, faster & stronger, resulting in a more rejuvenated & resilient version of themselves. The services offered help members spend less time exercising, decrease recovery times, and retain higher levels of concentration and tranquility. Equipped with cutting-edge technology and expert Biohacker Technicians, Upgrade Labs helps its members live their lives to the fullest potential. Membership packages are available and include a tailored selection of services. For more information, please visithttps://www.upgradelabs.com/.
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