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Forbes – The Rise of Biohacking Spa Treatments

Biohacking at Beverly Hilton

With biohacking having its roots in Silicon Valley, it’s no surprise California remains a leader in the latest innovations in the field. Over the past decade, do-it-yourself biology has gone mainstream, transforming from a small experimental initiative to a worldwide movement. And while many of its practices, like intermittent fasting, remain disputable, biohacking continues to appeal to those seeking to streamline their health and add efficiency to their wellness routines. With the pandemic altering our relationship to touch, the latest biohacking inventions look like touchless technology—machines that claim to deliver benefits without the intervention of another human.

This past February, the Fairmont Spa Century Plaza set in the newly renovated Fairmont Century Plaza in Los Angeles, launched their first biohacking program. “After 40 years in the wellness industry studying and sharing the benefits of biohacking, I’m excited to introduce this new innovation at the Fairmont Spa Century Plaza,” says Dr. Oz Garcia, the biohacker who created the program with Magdaleena Nikolov, the general manager of spa, wellness and retail for Fairmont Century Plaza. “By combining ancient modalities with light therapy, sound therapy and new technology, Magdalena and I are pleased to offer guests and locals a solution for better sleep, relieving stress and regaining mindfulness.”

Each biohacking treatment is experienced in the Oakworks Curva Lounger, an anti-gravity chair featuring a NASA-inspired curve that is said to help the guest slip into a meditative state. Meditation is also encouraged via a neuro-acoustic headset, NuCalm, which plays meditations and relaxing music throughout the treatment. A PEMF mat is placed over the body, promoting relaxation through its infrared technology, while Normatec by Hyperice compression boots increase circulation and reduce inflammation. The space-like get-up is completed with a LED Face Visor placed over the face, which claims to boost collagen and improve cellular turnover through its combination of red, blue and amber light. Experiential rain showers, aromatherapy steam rooms, a Himalayan salt room and hammam complete the experience.

Upgrade Labs in The Beverly Hilton is one of the world's first biohacking facilities.
Upgrade Labs in The Beverly Hilton is one of the world’s first biohacking facilities.

But this 14,000-square-foot spa is not the first hotel to offer biohacking in Los Angeles, The Beverly Hilton opened one of the world’s first biohacking facilities—Upgrade Labs—four years ago. Located on the lower level of the hotel across the iconic pool where Angelina Jolie famously took a dip following her Golden Globe win in 1999, Upgrade Labs attracts locals and visitors alike for its wide variety of biohacking technologies.
 
Created by Bulletproof founder Dave Asprey, the technologies here are said to “help members reach their highest level of physical, cognitive and cellular performance” by lowering levels of inflammation, optimizing hormone levels and quickening muscle growth. The lab applications are divided into two sections: “Performance”— workouts that claim to deliver results in a fraction of the time of a normal workout with machines like the Cheat Machine (think, a stationary bike that uses artificial intelligence) and “Recovery—anti-inflammatory therapies like the Infrared Sauna (a sauna that uses infrared light) and Cryotherapy (a cold plunge chamber). The treatments have been so popular, they’ve added a Canadian location in Victoria to their flagship Santa Monica lab, and are planning to expand further.

The REDCharger table at the Beverly Hilton's Upgrade Labs.
The REDCharger table at the Beverly Hilton’s Upgrade Labs.

But hotels aren’t the only places you’ll find the latest in touchless spa treatments. Vibe Health Lounge—San Luis Obispo’s newest day spa—is also leading the charge. While founder Christina Webster has over 15 years working with her hands as a certified massage therapist and licensed esthetician, she decided to incorporate non-invasive technologies into her spa offerings because of the pandemic. “I wanted to use technologies that are accessible to people who might be scared of COVID,” the founder tells Forbes. “Non-invasive technologies can work for people who want healing but want to stay safe.”

The non-invasive technologies Webster is referring to? The Lucia N°03, a tool that flashes wide spectrum, LED lights at a multitude of frequencies in various colors, creating a kaleidoscope effect that takes the guest on a visual journey. During the experience, the brain shifts from a beta state (alert and concentrated) to an alpha state (relaxed and meditative), resulting in lower stress and increased creativity. Vibe Health Lounge also offers a Vibroacoustic Crystal Healing Ritual which combines an ergonomic massage bed with a relaxing musical soundtrack and a pulsating light that incorporates crystals targeting the seven chakras of the body.
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Franchise Magazine USA – UPGRADE LABS Targets Atlanta for Franchise Expansion

With successful centers operating in California and British Columbia, in addition to more in development, Upgrade Labs is set to continue its expansion, looking at areas in Atlanta metro counties. The brand hopes to award franchise licenses in counties including Clarke, Cobb, Coweta, Dekalb, Fayette, Fulton and Gwinnett. This news comes as the brand is witnessing exponential growth and disrupting the fitness and wellness space.

As the premier biohacking center, Upgrade Labs helps members reach their highest level of physical, cognitive and cellular performance through proprietary technologies. Each Upgrade location offers many innovative performance services such as The Cheat Machine, a patented, motorized resistance and computer software adaptive technology that gives member’s a week’s worth of resistance training in just 15 minutes. Additionally, Upgrade Labs pairs its performance services with a unique range of recovery services including The Big Squeeze, an FDA-approved full body detox massage that gently removes excess water, slims the body, and expels toxins to improve the immune system. Upgrade Labs has earned its popularity with members reporting to have increased strength, stronger immunity, reduced inflammation, increased energy, improved sleep quality, and much more.

The brand is looking for single and multi-unit franchise partners that are passionate about upgrading humanity and want to introduce biohacking into new communities. For more information about Upgrade Labs franchise opportunity, please visit https://ownanupgradelabs.com/  

(See page 7)

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Newman Times-Herald – Upgrade Labs Expanding to Metro Atlanta Areas

Upgrade Labs – a Human Upgrade™ Center is expanding and will be offering franchise licenses in counties including Clarke, Cobb, Coweta, Dekalb, Fayette, Fulton, and Gwinnett.

Upgrade Labs was founded in 2017 by Dave Asprey with a mission to help people reach their highest levels of performance. Asprey coined the term biohacking, which is the art and science of using technology with the environment in order to take control of human biology. The brand helps members reach their highest level of physical performance and restorative abilities through unique technologies, giving dramatically better results in less time than they would spend exercising the old way.

Each Upgrade location offers many innovative performance services such as The Cheat Machine, a patented, motorized resistance and computer software adaptive technology that gives you a week’s worth of resistance training in the 15 minutes. Additionally, Upgrade Labs pairs its performance services with a unique range of recovery services including The Big Squeeze, and FDA-approved full body detox massage and lymphatic drainage technology that gently removes excess water, slims the body, and expels toxins to improve the immune system.  

Published by The Newnan Times-Herald Newspaper.

 

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Franchise Times – Why New-Age Wellness Franchises Are Flying High

Pose a simple question to Dave Asprey, the founder of Upgrade Labs and the self-proclaimed father of biohacking, and you may get a complicated answer. Like, how old are you? “I identify as 28 percent old,” declares the smooth-faced and serene Asprey as he perches on a couch in his Santa Monica, California, biohacking studio, puffing on a vape now and then.

Huh? “I’m going to live to be 185. Chronologically I’m 49, but I’m 11 years younger biologically,” he adds to explain, although how that math works out is a mystery. “Our current best is 120. Of course we’re going to do this,” he says about increasing longevity, and he’s not the least bit afraid of living too long in a burning world. “I’m exceptionally excited about it. Let’s just make old people young. We can do it.”

Asprey is well-known in the field of biohacking, a term attributed to him when it was added to the Merriam-Webster dictionary in 2018, he says. His “The Human Upgrade” show is tops on YouTube; he’s the author of four New York Times bestselling books, including “Superhuman.” With Upgrade Labs, the franchise just beginning to roll out, he’s hoping to take the “art and science of improving your biology”—his definition of biohacking—to the masses.

Upgrade Labs is far from alone in an exploding franchise space. Serotonin Centers, for example, is billed as “the nation’s first human longevity franchise” with the aim to “slow down the human biological clock.” QC Kinetix takes “natural biologics” from the customer, which means blood or stem cells, and injects them into those aching baby boomer joints. Restore Hyper Wellness, with more than 130 units in 34 states, offers hyperbaric oxygen therapy and cryotherapy, among others.

In a fast-growing variety of new-age wellness brands, franchised or not, you can get a hormone pill inserted under the skin for a mood booster. An IV drip could rev up your sex life. A weighted sleeping bag can crush your legs and stomach to pump lymphatic fluid into the upper body for detoxing. The introduction of healthy fecal matter into the system can improve gut health, or so the icky story goes.

Does any of it work? The founders of the brands—at least a dozen wellness franchises have popped up in the last few years— and their fast-growing number of franchisees believe so. All are quick to add they are prohibited by the FDA and other agencies in what they can claim.

Why are these services so alluring? Because they promise eternal life? Because our healthcare system is broken? Because traditional Western medicine is unaffordable and doesn’t work? All of the above, devotees might say, about a niche that could be called wacky or wondrous or maybe a little of both.

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“It’s been a 20-year journey,” says Dave Asprey about his pathway to health.

Dave Asprey ‘willing to be a guinea pig’

Dave Asprey, the founder of new franchise Upgrade Labs, has tried just about everything to biohack his body for peak performance. He pops 100 pills a day—at one time including vitamins like B12, K1 and D3, plus “smart drugs” like Ciltep and aniracetam to improve cognition—loading them in one hand and tossing them back all at once. “I remember my college days, when we did beer bongs,” he told Men’s Journal. “It’s just like that.”

What’s the weirdest thing he’s tried? Concerned about his digestive system, and as a computer hacker knowing electric currents play a role in any network, “I got a pill from Russia with a battery and two electrodes, and I swallowed it,” he recalls. For two days it moved around, “lighting things up.” Did it work? “I don’t think so but it got stuck by my nerve in my left leg, and the leg was kicking up all the time. I’m willing to be a guinea pig.”

Desperation was his original motivation. “I used to weigh 300 pounds. I had the diseases of aging before I was 30,” he says, such as diabetes and hypertension. “I started running an anti-aging group in the Silicon Valley,” where he worked as a computer wiz.

All the members were in their 60s and older and had five times his energy, he says, so he started interviewing them about their methods. After making Bulletproof Coffee a success—his former company that sold yak-butter coffee, which he discovered on a meditative and climbing retreat in Nepal— he began buying and testing pieces of equipment to use in his home.

“I’ve tried 20 different technologies. It’s like a playground for adults,” he says about his studios in Los Angeles and Victoria, Canada, and he decided he wanted more than elite athletes and astronauts and hedge fund managers to have access. “I want to bring this to the world.”

The regular mantra of “diet and exercise” just wasn’t cutting it, nor was the shame he felt when those methods didn’t work. “When I was 22/23, I’d had three knee surgeries. I’m going to the gym every day. I was sitting at Carl’s Jr. and I ordered chicken salad with no chicken and no dressing,” and meanwhile his friends were wolfing down the big burgers “and they weighed half of what I did. I thought, it’s not me, it’s my body,” he says.

“Turns out all the things I’ve been told about diet and exercise were just not true. Our bodies are elegantly designed to respond to a signal to change. We’re using AI and machine learning to get a very pure signal” sent to your body so it heals faster, or to your brain so your thinking is clearer, or to your skin so it looks smooth.

“So it took us about seven years to build a business around it,” he says, and the new franchise will include machines to address such common health issues as energy levels, brain power, muscle building, recovery and stress and resilience.

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Beth Ewen of Franchise Times tries The Big Squeeze at Upgrade Labs.

Take The Big Squeeze, for example, a medical grade compressor that pushes cellular waste from the lower body to the upper where it gets flushed out through the kidneys. Bryan Torrellas, assistant manager at the Santa Monica studio, helps me into an oversized pair of white pajama-type pants and zips me into the compressor, which looks like a sleeping bag with separate legs. The crushing feeling starts at the toes and works up through the abdomen, then down again, like the most intense massage ever.

The Cheat Machine is based on adaptive resistance, Torrellas says, so if you use 50 percent of your maximum ability to push the weights out, it adds 50 percent of resistance on the way back. “It can add up to a week’s worth of lifting in 15 minutes,” he says.

The Cold HIIT uses cold compresses around your thighs and upper arms to mimic the beneficial hormone-boosting effects of a long workout in 20 minutes, he says; after the workout, you lie on a cold bed so the lactic acid in your muscles disperses quickly and evenly to avoid soreness.

When new clients come in, they step on a machine that analyzes the health of each individual cell and prints out the results, which “biohack techs” then use to create a program based on the client’s goals.

Range of investment to start an Upgrade Labs is $663,000 to $1.07 million; unlimited-use memberships in the Santa Monica studio cost $499 a month, but that amount will be lower in the franchise model because not all the equipment in that studio will be in the franchise store. A rendering is not yet available for the new model, which will feature greenery and open spaces, says Ashley Costantino, a recently hired marketing executive for Upgrade Labs.

Three agreements had been signed as of mid-March, in Boise, Idaho; Salt Lake City; and Nashville, Tennessee. Early adopters are fans of Asprey’s “Human Upgrade” and other offerings. “Dave has a big following and people trust what he does,” she says. Costantino was with Xponential Fitness, marketing several of its fitness concepts including Row House and Club Pilates.

Efficiency is the name of the game for Upgrade Labs, Asprey says, because who has the time for the regular way. “What’s the return per minute you spend here?” is the question front and center. “Based on your goal, we create a menu for you to get there the quickest.”

“It’s been a 20-year journey,” from an unhealthy youth to today, which he says was eventually determined to be caused by toxic mold in his household as a child.

At 6-foot-4, “I weigh 220 and I’m around 11, 12 percent body fat. I did all the stuff that was supposed to work back then. Low-fat diet, an hour and a half in the gym six days a week. I’m mad about that. I want that time back,” he says.

Asprey was an avid reader of science fiction in his youth, and notes things in those books are now coming true today. “My grandmother was a nuclear engineer. My grandfather worked on purifying plutonium.” Asprey Labs at Vassar is named for an aunt who worked there, he says; another aunt taught computer science at Stanford.

“I had a computer when I was 8 years old, before DOS,” which is saying something for someone who is 49—or 28 percent old—today. Albuquerque and Roswell, New Mexico, were the cities where he grew up. “I’ve got aliens and radiation in my makeup so that explains everything,” he says with a laugh.

As for other franchises popping up in the wellness space, or even the wide adoption of the term he says he coined—biohacking—in 2011, he’s all for it. “I’m happy to be a curator of awesomeness,” he says.

“A lot of people worry: what if everyone who goes to Upgrade Labs lives 25 years longer?” What will happen, he says people ask. “It’s going to do great things for the world,” creating a group of village elders with peak wisdom to guide the rest of us. “If you live to be 180 you’re not going to throw that bottle in the ocean.”

He broadens the point. “Life on Earth will be here forever.” The question is, will humans be part of it? “It’s up to us to take control of ourselves. It’s my moral responsibility to turn your energy on all the way so you can do what you’re supposed to do.”  

 

 

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Franchising Magazine USA – Upgrade Labs Set to Make Its Entrance into Boise

Franchise Magazine USA Dave Asprey and Own Upgrade Labs

This news comes as the brand is witnessing exponential growth and disrupting the fitness and wellness space. Both Smith and Granden bring a wealth of knowledge in the finance and operations categories, looking to utilize their experience to make Upgrade Lab’s entry into Boise seamless. Both Idaho natives and fitness enthusiasts, they are eager to bring the future of health and wellness to their home state.

Upgrade Labs, the premier biohacking center, helps members reach their highest level of physical, cognitive and cellular performance through proprietary technologies. Each location offers services that help members become smarter, faster & stronger, resulting in a more rejuvenated & resilient version of themselves.  The services offered help members spend less time exercising, decrease recovery times, and retain higher levels of concentration and tranquility. Equipped with cutting-edge technology and expert Biohacker Technicians, Upgrade Labs helps its members live their lives to the fullest potential.

Upgrade Labs is looking for single and multi-unit franchise partners that are passionate about upgrading humanity and want to introduce biohacking into new communities. Including the franchise fee, the initial investment for an Upgrade Labs location ranges from $663,000 to $1,070,000.

For more information about Upgrade Labs franchise opportunity, please visit https://ownanupgradelabs.com/  

 

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Franchise Times – From Biohacking to Food Tech, This Issue Has It All

Netflix. Wine. Chocolate. Or maybe it was HBO Max, margaritas and nachos. So many choices for all of us stuck at home during the pandemic, aaaaand maybe those choices weren’t as healthy as they should have been. Hopefully, we didn’t take any years off our lives binging “Ted Lasso.”

I don’t think Dave Asprey has any such fears. “I identify as 28 percent old,” he tells FT Senior Editor Beth Ewen. “I’m going to live to be 185. Chronologically I’m 49, but I’m 11 years younger biologically.” Asprey is the founder of Upgrade Labs, a franchise that seeks to provide wellness products and services designed to make us live longer, healthier and better lives.

Indeed, Upgrades Labs is just one of many featured in our cover story on new-age wellness franchises that are taking off. In fact, one brand received $140 million in Series C funding from a private equity firm and attracted an investment from former NFL football player Tim Tebow.

Imagine this: The Big Squeeze, a compressor that pushes cellular waste from the lower body, finally being flushed out by the kidneys. Or, The Cold HIIT, which applies cold compresses around your arms and thighs to “mimic the beneficial hormone-boosting effects of a long workout in 20 minutes,” Beth reports. My favorite: The Cheat Machine. “It can add up to a week’s worth of lifting in 15 minutes,” Bryan Torrellas, assistant manager at the Santa Monica location of Upgrade Labs, tells Beth. For someone who has lifted weights for years, I am raising my hand for this one.

These services and others, like IV drips, red light therapy, cryotherapy and more, are the offerings to consumers, who are lining up. You’ll have to read our coverage to find out more about the concepts, what they can promise, and finally, what they deliver.

Continuing with our overall health, beauty and wellness package, we have coverage of Ellie Mental Health, an outpatient counseling and therapy clinic with 16 corporate locations in Minnesota and 125 franchises signed to be developed in other major cities.

As with many franchise founders, the duo who launched the brand were trying to solve a problem: In this case, too much red tape with accessing mental health services. And, as we all know, COVID wasn’t easy on our collective mental health, either, so there is more demand than ever.

WellBiz Brands, which owns concepts Amazing Lash, Drybar, Elements Massage, Fitness Together and Radiant Waxing, was dealt a blow when COVID shutdown locations temporarily. No matter, because the company, which acquired two brands in 2021, made a rebound almost to full recovery by the first quarter of 2021, reports FT Senior Writer Matthew Liedke.

“For sure, COVID was a challenge for personal services,” WellBiz CEO Jeremy Morgan tells Matthew. “One-on-one with another person services certainly added a challenge. However, I think the resilience of our brands and categories really showed up. These clearly are brands that matter and that our members flocked back to as soon as they felt comfortable.” It’s a statement we all like to hear—a business being back.

We have more in this issue, including contributing writer Nancy Weingartner Monroe’s conversation with Phil Zeidman, a longtime franchise super lawyer retiring after 60 years, about what he learned and experienced during a storied career.

And our own Nick Upton, technology editor of sister publication Food On Demand, launched his Tech Stack column this month, covering technology in the franchise sector. It’s changing quickly, so we’ll rely on Nick to keep us current.

Pick your poison: wine, margarita, kombucha or coffee, we give you permission to sit down and read. It may not add years to your life, but we can guarantee you’ll be informed and entertained for a couple of hours.

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Franchising.com – Upgrade Labs Sets Its Sights on Salt Lake City

May 18, 2022 // Franchising.com // SANTA MONICA, Calif. – Upgrade Labs partners with JD Hamilton, Niki Hamilton, Deb Hamilton, Thomas Jaeckel and Rachael Jaeckel to bring the concept to Salt Lake City, Utah.

“JD, Niki, Deb, Thomas and Racheal will show the Salt Lake City community that we can actually upgrade ourselves,” said Founder and CEO, Dave Asprey. “It’s not enough to just try to be healthy, we give you the exact steps to be faster, stronger, and resilient without even breaking a sweat.” The Hamiltons provide expertise in the business, healthcare, and operations categories, with backgrounds in corporate and healthcare management. As JD and Niki approach a new career challenge, their experience and passion for fitness provide the perfect fit for Upgrade Lab’s entry into Salt Lake City. Rachael carries an extensive background in accounting in finance, while Thomas brings to the table his sales and marketing expertise.

The Jaeckels were introduced to biohacking and its benefits in 2009 after three members of their family were diagnosed with Celiac disease. The Jaeckels experienced an improved quality of life following the innovative methods and techniques of biohacking. Passionate about fitness and integrating it into their everyday life, the group is eager to introduce their fellow Utahns to the future of health and wellness. Deb Hamilton brings to the table over two decades of franchise ownership experience after successfully operating a restoration service franchise. After finding retirement unfulfilling, Deb decided to join her family and provide her business ownership expertise.

“Since the 2002 Winter Olympics, Salt Lake City has been at the forefront of fitness innovation,” said JD Hamilton. “So, introducing the Salt Lake City area to a brand that is challenging the way we see health and wellness is a unique and special opportunity for us.”

The brand helps members reach their highest level of physical performance & restorative abilities through unique technologies, giving dramatically better results in less time than they would spend exercising the old way. Each Upgrade location offers many innovative performance services such as The Cheat Machine, a patented, motorized resistance and computer software adaptive technology that gives you a week’s worth of resistance training in just 15 minutes. Additionally, Upgrade Labs pairs its performance services with a unique range of recovery services including The Big Squeeze, an FDA-approved full body detox massage and lymphatic drainage technology that gently removes excess water, slims the body, and expels toxins to improve the immune system. Members report having stronger immunity, reduced inflammation, increased energy, enhanced longevity, improved sleep quality, and much more.

“It’s not fair that only billionaires, celebrities and professional athletes can use technologies to become superhuman,” said Asprey. “Upgrade Labs is here to bring these possibilities to everyone. Like Bulletproof®, Upgrade Labs is one more step in my plan to Upgrade Humanity.”

  SOURCE Upgrade Labs

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Utah Business – Upgrade Labs Salt Lake City Expansion Announced

Salt Lake City — Upgrade Labs, the world’s first Human Upgrade™ Center and brainchild of Bulletproof® Coffee founder Dave Asprey, continues its expansion by partnering with JD Hamilton, Niki Hamilton, Deb Hamilton, Thomas Jaeckel, and Rachael Jaeckel to bring the concept to Salt Lake City, Utah. This news comes as the brand is witnessing exponential growth and disrupting the fitness and wellness space.

“JD, Niki, Deb, Thomas, and Racheal will show the Salt Lake City community that we can actually upgrade ourselves,” says founder and CEO, Dave Asprey. “It’s not enough to just try to be healthy, we give you the exact steps to be faster, stronger, and resilient without even breaking a sweat.”

The Hamiltons provide expertise in the business, healthcare, and operations categories, with backgrounds in corporate and healthcare management. As JD and Niki approach a new career challenge, their experience and passion for fitness provide the perfect fit for Upgrade Lab’s entry into Salt Lake City. Rachael carries an extensive background in accounting in finance, while Thomas brings to the table his sales and marketing expertise. The Jaeckels were introduced to biohacking and its benefits in 2009 after three members of their family were diagnosed with Celiac disease. The Jaeckels experienced an improved quality of life following the innovative methods and techniques of biohacking. Passionate about fitness and integrating it into their everyday life, the group is eager to introduce their fellow Utahns to the future of health and wellness. Deb Hamilton brings to the table over two decades of franchise ownership experience after successfully operating a restoration service franchise. After finding retirement unfulfilling, Deb decided to join her family and provide her business ownership expertise.

“Since the 2002 Winter Olympics, Salt Lake City has been at the forefront of fitness innovation,” says JD Hamilton. “So, introducing the Salt Lake City area to the leading brand that is challenging the way we see health and wellness is a unique and special opportunity for us.”

The brand helps members reach their highest level of physical performance & restorative abilities through unique technologies, giving dramatically better results in less time than they would spend exercising the old way. Each Upgrade location offers many innovative performance services such as The Cheat Machine, a patented, motorized resistance and computer software adaptive technology that gives you a week’s worth of resistance training in just 15 minutes. Additionally, Upgrade Labs pairs its performance services with a unique range of recovery services including The Big Squeeze, an FDA-approved full body detox massage and lymphatic drainage technology that gently removes excess water, slims the body, and expels toxins to improve the immune system. Members report having stronger immunity, reduced inflammation, increased energy, enhanced longevity, improved sleep quality, and much more.

“It’s not fair that only billionaires, celebrities, and professional athletes can use technologies to become superhuman,” says Asprey. “Upgrade Labs is here to bring these possibilities to everyone. Like Bulletproof®, Upgrade Labs is one more step in my plan to Upgrade Humanity.”

Upgrade Labs is actively seeking franchise partners across the United States and Canada with a goal of awarding 100 licenses by the end of 2022. As the brand begins its franchise expansion, it is looking for single and multi-unit franchise partners that are passionate about upgrading humanity and want to introduce biohacking into new communities. Including the franchise fee, the initial investment for an Upgrade Labs location ranges from $663,000 to $1,070,000.

 

For more information about Upgrade Labs franchise opportunity, please visit https://ownanupgradelabs.com/.

About Upgrade Labs

Founded in 2017 and franchised since 2021, Upgrade Labs is the world’s first Human Upgrade™ Center and brainchild of Dave Asprey, founder of Bulletproof® Coffee and Father of Biohacking. Biohacking \ ˈbī- ō- ˌha- kiNG \ noun, the art, and science of using technology and the environment around you in order to have full control of your biology. Upgrade Labs, the premier biohacking center, helps members reach their highest level of physical, cognitive, and cellular performance through proprietary technologies. Each location offers services that help members become smarter, faster & stronger, resulting in a more rejuvenated & resilient version of themselves. The services offered help members spend less time exercising, decrease recovery times, and retain higher levels of concentration and tranquility. Equipped with cutting-edge technology and expert Biohacker Technicians, Upgrade Labs helps its members live their lives to the fullest potential. Membership packages are available and include a tailored selection of services. For more information, please visit https://www.upgradelabs.com/.

 

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Franchise Secrets – How the Father of Biohacking Combined Biology and Franchising with Dave Asprey

The creator of the Bulletproof Diet, and innovator of Bulletproof Coffee, Collagen Protein supplements and many more advances in commercial wellness products, Dave’s mission is to empower the entire globe with information and knowledge that unlocks the Super Human in everyone at any age. The proof of these advancements are better sleep, energy, and expanded capacity for all. Be a better partner, parent, provider, and overall human being in every aspect of life.

So, how did Dave combine the world of Biology and Biohacking with Franchising?

In this episode, Erik dives in with Dave to discuss how he brought biohacking to the mainstream and made it accessible to everyone.

Topics Discussed in today’s episode:

#Biohacking

#StrategicHiring

#Franchising

#MedicalFranchises

#NonMedicalFranchises

#BulletproofCoffee

and much more!

Growth is much easier when you’re surrounded by like-minded, driven people. The Franchise Tribe Mastermind is full of successful Franchisees who are looking to shortcut the path to success and add value to other people while developing a tight-knit community along the way.

Sound like a good fit for you? Check out FranchiseTribe.com for more info!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

 

 

 

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you’re a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.