With successful centers operating in California and British Columbia, in addition to territories sold in Austin, TX, Charlotte, NC, Nashville, TN, Boise, ID, and Salt Lake City, UT, Upgrade Labs is set to continue its rapid expansion.

Club Industry – Upgrade Labs Turns to Southern Florida to Continue Rapid Growth

SANTA MONICA, Calif.– Upgrade Labs – the world’s first Human Upgrade™ Center and brainchild of Bulletproof Coffee founder Dave Asprey – plans to continue its exciting national growth by offering franchise opportunities in the southern side of Florida, focusing on the Greater Miami Area.

With successful centers operating in California and British Columbia, in addition to territories sold in Austin, TX, Charlotte, NC, Nashville, TN, Boise, ID, and Salt Lake City, UT, Upgrade Labs is set to continue its rapid expansion. The brand is looking to award franchise licenses in the southern end of Florida.

According to the U.S. Census Bureau’s Vintage 2022 population estimates, Florida is now the nation’s fastest-growing state for the first time since 1957, making the state the perfect place for a growing business to expand. The southern region of Florida contains the second highest most populous city in the state, with Miami boasting a population of 6.2 million. Upgrade Labs is excited to bring the vibrant city a new approach to health and wellness through their cutting-edge biohacking services.

“Upgrade Labs is ready to disrupt the Southern Florida fitness and wellness space,” said Asprey. “We look forward to offering franchise opportunities in as many states as possible to make biohacking technology accessible to all communities throughout the nation.”

Upgrade Labs was founded in 2017 by Dave Asprey with a mission to help people reach their highest levels of performance. Asprey coined the term biohacking, which is the art and science of using technology combined with the environment in order to take control of human biology. The brand helps its members reach their highest level of physical performance & restorative abilities through unique technologies, giving dramatically better results in less time than they would spend exercising the old way.

Each Upgrade location offers several innovative performance services such as The Cheat Machine, a patented, motorized resistance and computer software adaptive technology that gives you a week’s worth of resistance training in just 15 minutes. Additionally, Upgrade Labs pairs its performance services with a unique range of recovery services including The Big Squeeze, an FDA-approved full body detox massage and lymphatic drainage technology that gently removes excess water, slims the body, and expels toxins to improve the immune system. Members report having stronger immunity, reduced inflammation, increased energy, enhanced longevity, improved sleep quality, and much more.

“Upgrade Labs is a place where people go to take responsibility for their health and thrive,” said Jenna, a member of Upgrade Labs Victoria. “I became a member because I believe we grow better in a community. It’s a place where I can go to Upgrade not only my biology, but my community and connection as well.”

Recently, Upgrade Labs added Cryotherapy to its U.S. franchise model, which chills the whole body for two to three minutes at -166 to -220 degrees to help decrease inflammation, boost metabolism, and significantly increases deep and REM sleep.

“I created Upgrade Labs as a way to make biohacking accessible for all,” continued Asprey. “The unique technologies we utilize have previously been reserved for those with celebrity or high-level status, and now we look to offer it as a standard service that many can utilize to achieve their long-term health goals.”

Upgrade Labs is currently seeking additional single and multi-unit franchise partners across the United States and Canada. As the brand begins its franchise expansion, it is looking for partners that are passionate about upgrading humanity and want to introduce biohacking into new communities. Including the franchise fee, the initial investment for an Upgrade Labs location ranges from $663,000 to $1,070,000.

For more information about Upgrade Labs franchise opportunity, please visit

About Upgrade Labs

Founded in 2017 and franchised since 2021, Upgrade Labs is the world’s first Human Upgrade™ Center and brainchild of Dave Asprey, founder of Bulletproof® Coffee and Father of Biohacking. Biohacking \ ˈbī- ō- ˌha- kiNG \ noun, the art and science of using technology and the environment around you in order to have full control of your biology. Upgrade Labs, the premier biohacking center, helps members reach their highest level of physical, cognitive and cellular performance through proprietary technologies. Each location offers services that help members become smarter, faster & stronger, resulting in a more rejuvenated & resilient version of themselves. The services offered help members spend less time exercising, decrease recovery times, and retain higher levels of concentration and tranquility. Equipped with cutting-edge technology and expert Biohacker Technicians, Upgrade Labs helps its members live their lives to the fullest potential. Membership packages are available and include a tailored selection of services. For more information, please visit

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