shift the fitness and wellness paradigm with Upgrade Labs
every body needs an upgrade!
Upgrade Labs was launched by Dave Asprey, the Father of Biohacking and founder of Bulletproof™. After his own fitness journey left him without the desired results, Asprey sought ways to save time in the gym while building energy. Every Upgrade Labs location is intentionally focused on Fitness, Recovery and Cognitive Health and guiding our members through their own personal program to meet their needs and goals in as little as two hours per week. Now’s your time to usher in the future of fitness with an Upgrade Labs franchise of your own.
Our innovative
biohacking story
At Upgrade Labs, we’re rewriting the fitness narrative and introducing a new genre of health. Our story starts with a need for change and a man who was willing to set in motion the largest fitness evolution that the world had ever seen.
THE CHALLENGE
Until recently, fitness was a time-consuming and energy-depleting pursuit for people everywhere. That is, until biohacking—a way to use science and tech to improve health, wellness, and longevity—entered the conversation.
THE VISIONARY
Dave Asprey saw these shortfalls and decided to launch a new way of thinking and moving. He founded Upgrade Labs, the world’s first biohacking gym that uses top tech to profoundly improve health at the cellular level.
THE POTENTIAL
Before Upgrade Labs, these technologies were only available to astronauts, professional athletes and the wealthiest individuals around the world. It is our mission to bring these life changing results to every community!
Our innovative
biohacking story
At Upgrade Labs, we’re rewriting the fitness narrative and introducing a new genre of health. Our story starts with a need for change and a man who was willing to set in motion the largest fitness evolution that the world had ever seen.
THE CHALLENGE
Until recently, fitness was a time-consuming and energy-depleting pursuit for people everywhere. That is, until biohacking —a way to use science and tech to improve health, wellness, and longevity—entered the conversation.
THE VISIONARY
Dave Asprey saw these shortfalls and decided to launch a new way of thinking and moving. He founded Upgrade Labs, the world’s first biohacking gym that uses top tech to profoundly improve health at the cellular level.
THE POTENTIAL
Before Upgrade Labs, these technologies were only available to astronauts, professional athletes and the wealthiest individuals around the world. It is our mission to bring these life changing results to every community!
LEAD THE FITNESS REVOLUTION WITH
LEAD THE FITNESS
REVOLUTION WITH
THE BENEFITS OF BIOHACKING
A LEGENDARY BRAND PRESENCE
Biohackers are every where, even in your community. Our brand and founder are recognized and respected as the pioneer and expert in biohacking.
UNRIVALED AI-BASED TECHNOLOGY
Nowhere else can you find a suite of technology and equipment all under one roof, carefully curated to produce transformative fitness, recovery and cognitive results that keep members coming back.
A RAPIDLY GROWING INDUSTRY
Analysts value the biohacking sector at $18.4B and forecast it to reach $63.7B by 2028.*
CUSTOMIZED FITNESS ROUTINES
No body is the same, so neither are fitness journeys. Upgrade your members lives with tailored performance, recovery, and cognitive services.
STREAMLINED FACILITY FOOTPRINTS
Our space requires 2500-300 sq. ft. and 2-3 hourly employees during peak which dramatically lowers your overall operating costs.
UPGRADED FRANCHISE TRAINING AND SUPPORT
Our franchise support team is with you every step of the way, from agreement signing, to site location, lease negotiation, center build-out, growing your membership base, advertising, grand opening and beyond!
technologies
performance
AI ADAPTIVE BIKE
A 40-minute jog in 40 SECONDS of effort.
THE CHEAT MACHINE
Grow new muscle mass in only minutes per week.
WHOLE BODY VIBRATION PLATE
Good vibes for an effective warm-up & building bone density.
recovery
THE BIG SQUEEZE
A 360-degree lymphatic detox massage, weight loss, immune system boost.
CRYOTHERAPY
Chill your way to a pain-free body, improved sleep quality, improves circulation.
OXYGEN TRAINER
Boost to energy & overall vitality.
PEMF
Increases energy production, helps heal damaged tissues & bone, relieves injury-related pain, & encourages natural repair.
REDCHARGER
Faster than the speed of light muscle recovery, immunity boost, pain management, accelerates injury healing, weight loss.
cognitive
LEGENDARY
Upgrades brain performance and clarity.
what you bring
to our franchise family
At Upgrade Labs, we applaud the disrupters. We want franchise owners like you who are ready to challenge the status quo, embrace the unconventional, and restore life to our members in innovative ways.
single-unit
multi-unit
$250,000
Available Liquid Capital
$500,000
Available Liquid Capital
$750,000
Minimum Net Worth
$1.5 million
Minimum Net Worth
$633,400 - $1,040,350
Estimated Initial Investment
2,500 – 3,000 SQ. FT.
Location Size Range
what you bring
to our franchise family
At Upgrade Labs, we applaud the disrupters. We want franchise owners like you who are ready to challenge the status quo, embrace the unconventional, and restore life to our members in innovative ways.
single-unit
multi-unit
$250,000
Available Liquid Capital
$500,000
Available Liquid Capital
$750,000
Minimum Net Worth
$1.5 million
Minimum Net Worth
single-unit
$250,000
Available Liquid Capital
$750,000
Minimum Net Worth
$633,400 - $1,040,350
Estimated Initial Investment
multi-unit
$500,000
Available Liquid Capital
$1.5 million
Minimum Net Worth
2,500 – 3,000 SQ. FT.
Location Size Range
$633,400 - $1,040,350
Estimated Initial Investment
2,500 – 3,000 SQ. FT.
Location Size Range
Ready to learn more?
At Upgrade Labs, we applaud the disrupters. We want franchise owners like you who are ready to challenge the status quo, embrace the unconventional, and restore life to our members in innovative ways.
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This website and the franchise sales information on this site do not constitute and offer to sell a franchise. The offer of a franchise can only be made through the delivery of a Franchise Disclosure Document (FDD). Certain states require that we register the FDD in those states. Such registration, or exemption, does not constitute approval of the information in the FDD by that state agency. The communications on this website are not directed by us to the residents of any of those states. Moreover, we will not offer to sell franchises in those states unless we have registered the FDD (or obtained applicable exemption from registration) and delivered the FDD to the prospective franchisee in compliance with applicable law.