own an

upgrade labs

Become a franchise owner of the fitness and wellness center of the future.

own an

upgrade labs

Become a franchise owner of the fitness and wellness center of the future.

As featured in:

franchisee qualifications

Total investment

$663K - $1.04M

liquidity requirement


net worth requirement


The "Cheat Machine" exercise equipment at Upgrade Labs

Leading the industry

Are you ready to join that company that created biohacking? Biohackers use cutting edge technology to exponentially improve your health at the cellular level.

Upgrade Labs is the world’s first biohacking facility and brainchild of Dave Asprey, founder of Bulletproof Coffee.

Join us today and become part of a massive rollout that will make biohacking and recovery available for everyone!

Why Own an Upgrade Labs?

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Highly Involved Founder

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Recurring Revenue Business Model

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Training & Support

Dave Asprey

From The founder

"I created Upgrade Labs because you have a right to fill yourself with energy with enough time left over to do your work in the world. This is the technology that turned on my superpowers.

Now everyone can access recovery technology that used to be locked away for astronauts, pro sports teams, billionaires and celebrities. Join me on this journey to Upgrade Humanity."

-Dave Asprey

Your Questions Answered

Dave Asprey created Upgrade Labs with a dream of sharing biohacking technology with everyone – a concept that has changed his life and will change the lives of many more to come. “It’s possible to improve more quickly than Mother Nature intended.” – Dave Asprey, CEO and Founder of Bulletproof.

While a person’s financial qualifications are important, we are in the business of partnering with the right people. Our team spends one-on-one time with each prospective partner to get to know them and make sure there are synergies and common interests. We love to partner with people who stand behind our mission and believe in biohacking. We love people with passion and with an energy for life. We love people who lead with kindness. We love people with a drive. When evaluating a candidate, and before awarding a franchise, we make sure to take the whole picture of a person into account.

Yes! We work with several 3rd party financing companies that can help with funding your Upgrade Labs.

Franchises are responsible for local marketing efforts to new member directly however, corporate will offer paid marketing vendor recommendations, organic social media content, monthly training and innovative promotions to help drive new member sign ups.

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We require that a center must be open within 10 months of signing a franchise agreement. Often the leasing process can take some time, so the quicker this gets started, the sooner you will open. Our team will guide you through this step as quickly as possible.

Yes! In fact, we do not allow you to sign a lease for a retail space until the site has been approved. We have recommended real estate brokers and are very involved in the site selection process, LOI and lease negotiations.

 Yes! However, if you have a separate operator, we require approval before awarding. We require all of our operators to be very present, hands on, and involved.

Yes. It’s always best to own a Labs where you reside, but we’ll work with you to create a plan to successfully own a location outside of where you live. Each situation is unique and has to be a good fit.

corporate support structure

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Vice President

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Director of

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Director of
Sales &

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Director of

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Ready to learn more?

Contact us for next steps. Join us in our mission to make biohacking available for everyone. Fill out the form below and we will reach out to get the process started.

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