Upgrade Labs, the world’s first Human Upgrade™ Center and brainchild of Bulletproof® Coffee founder Dave Asprey, continues its expansion by partnering with JD Hamilton, Niki Hamilton, Deb Hamilton, Thomas Jaeckel, and Rachael Jaeckel to bring the concept to Salt Lake City, Utah. This news comes as the brand is witnessing exponential growth and disrupting the fitness and wellness space.

Franchising.com – Upgrade Labs Sets Its Sights on Salt Lake City

May 18, 2022 // Franchising.com // SANTA MONICA, Calif. – Upgrade Labs partners with JD Hamilton, Niki Hamilton, Deb Hamilton, Thomas Jaeckel and Rachael Jaeckel to bring the concept to Salt Lake City, Utah.

“JD, Niki, Deb, Thomas and Racheal will show the Salt Lake City community that we can actually upgrade ourselves,” said Founder and CEO, Dave Asprey. “It’s not enough to just try to be healthy, we give you the exact steps to be faster, stronger, and resilient without even breaking a sweat.” The Hamiltons provide expertise in the business, healthcare, and operations categories, with backgrounds in corporate and healthcare management. As JD and Niki approach a new career challenge, their experience and passion for fitness provide the perfect fit for Upgrade Lab’s entry into Salt Lake City. Rachael carries an extensive background in accounting in finance, while Thomas brings to the table his sales and marketing expertise.

The Jaeckels were introduced to biohacking and its benefits in 2009 after three members of their family were diagnosed with Celiac disease. The Jaeckels experienced an improved quality of life following the innovative methods and techniques of biohacking. Passionate about fitness and integrating it into their everyday life, the group is eager to introduce their fellow Utahns to the future of health and wellness. Deb Hamilton brings to the table over two decades of franchise ownership experience after successfully operating a restoration service franchise. After finding retirement unfulfilling, Deb decided to join her family and provide her business ownership expertise.

“Since the 2002 Winter Olympics, Salt Lake City has been at the forefront of fitness innovation,” said JD Hamilton. “So, introducing the Salt Lake City area to a brand that is challenging the way we see health and wellness is a unique and special opportunity for us.”

The brand helps members reach their highest level of physical performance & restorative abilities through unique technologies, giving dramatically better results in less time than they would spend exercising the old way. Each Upgrade location offers many innovative performance services such as The Cheat Machine, a patented, motorized resistance and computer software adaptive technology that gives you a week’s worth of resistance training in just 15 minutes. Additionally, Upgrade Labs pairs its performance services with a unique range of recovery services including The Big Squeeze, an FDA-approved full body detox massage and lymphatic drainage technology that gently removes excess water, slims the body, and expels toxins to improve the immune system. Members report having stronger immunity, reduced inflammation, increased energy, enhanced longevity, improved sleep quality, and much more.

“It’s not fair that only billionaires, celebrities and professional athletes can use technologies to become superhuman,” said Asprey. “Upgrade Labs is here to bring these possibilities to everyone. Like Bulletproof®, Upgrade Labs is one more step in my plan to Upgrade Humanity.”

  SOURCE Upgrade Labs