Franchise Magazine USA Dave Asprey and Own Upgrade Labs
Upgrade Labs, the world’s first Human Upgrade™ Center and brainchild of Bulletproof Coffee founder Dave Asprey, is continuing its expansion with its newly announced plan to enter Boise, Idaho. The brand, looking to upgrade humanity, is excited to be partnering with Hailey Smith and Becky Granden to bring the franchise to Idaho for the first time.

Franchising Magazine USA – Upgrade Labs Set to Make Its Entrance into Boise

This news comes as the brand is witnessing exponential growth and disrupting the fitness and wellness space. Both Smith and Granden bring a wealth of knowledge in the finance and operations categories, looking to utilize their experience to make Upgrade Lab’s entry into Boise seamless. Both Idaho natives and fitness enthusiasts, they are eager to bring the future of health and wellness to their home state.

Upgrade Labs, the premier biohacking center, helps members reach their highest level of physical, cognitive and cellular performance through proprietary technologies. Each location offers services that help members become smarter, faster & stronger, resulting in a more rejuvenated & resilient version of themselves.  The services offered help members spend less time exercising, decrease recovery times, and retain higher levels of concentration and tranquility. Equipped with cutting-edge technology and expert Biohacker Technicians, Upgrade Labs helps its members live their lives to the fullest potential.

Upgrade Labs is looking for single and multi-unit franchise partners that are passionate about upgrading humanity and want to introduce biohacking into new communities. Including the franchise fee, the initial investment for an Upgrade Labs location ranges from $663,000 to $1,070,000.

For more information about Upgrade Labs franchise opportunity, please visit