Author: Amy Williams

SANTA MONICA, Calif. – Upgrade Labs announces its partnership with David Hair to bring the wellness concept to three locations across Charlotte, North Carolina. The three unit deal is the brand’s first multi-unit development deal. Upgrade Labs is driven by their passion to help individuals reach their highest levels of physical, cognitive, and cellular performance, and their partnership with Hair is the next step in accomplishing this goal.

“We couldn’t be more excited to add David to the Upgrade Labs family,” said Founder and CEO, Dave Asprey.

Hair is passionate about living an active and healthy life, and appreciates how Upgrade Labs allows him to mesh his passion and experience into a successful business that he can share with the community. Outside of Upgrade Labs, he is a naval officer, aviator, and longtime biohacker. With the extensive knowledge he brings into the franchising and wellness spaces, David is the perfect partner to join the Upgrade Labs family and he looks forward to opening the new Charlotte locations in the first half of 2023.

“The opportunity to bring Upgrade Labs to Charlotte is something I’m proud to be a part of,” said David Hair. “I strive to live healthy and well-balanced life, and the brand aligns perfectly with this mindset. I cannot wait to open our doors and help communities around Charlotte experience the incredible services and technologies Upgrade Labs provides.”

The brand helps members reach their highest level of physical performance & restorative abilities through unique technologies, giving dramatically better results in less time than they would spend exercising the old way. Each Upgrade location offers many innovative performance services such as The Cheat Machine, a patented, motorized resistance and computer software adaptive technology that gives you a week’s worth of resistance training in just 15 minutes. Additionally, Upgrade Labs pairs its performance services with a unique range of recovery services including The Big Squeeze, an FDA-approved full body detox massage and lymphatic drainage technology that gently removes excess water, slims the body, and expels toxins to improve the immune system. Members report having stronger immunity, reduced inflammation, increased energy, enhanced longevity, improved sleep quality, and much more.

“It’s not fair that only billionaires, celebrities and professional athletes can use technologies to become superhuman,” said Asprey. “Upgrade Labs is here to bring these possibilities to everyone. Like Bulletproof®, Upgrade Labs is one more step in my plan to Upgrade Humanity.”

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SANTA MONICA, Calif. – Upgrade Labs, the world’s first Human Upgrade™ Center and brainchild of Bulletproof® Coffee founder Dave Asprey, continues expansion by announcing its partnership with David Hair to bring the wellness concept to three locations across Charlotte, North Carolina. The three unit deal is the brand’s first multi-unit development deal and this news comes as the brand is witnessing exponential growth and disrupting the fitness and wellness space. Upgrade Labs is driven by their passion to help individuals reach their highest levels of physical, cognitive, and cellular performance, and their partnership with Hair is the next step in accomplishing this goal.

“We couldn’t be more excited to add David to the Upgrade Labs family,” said Founder and CEO, Dave Asprey. “The expansion in Charlotte marks yet another milestone in achieving Upgrade Lab’s growth potential, and reflects our commitment to finding partners that are invested in humankind’s future.”

Hair is passionate about living an active and healthy life, and appreciates how Upgrade Labs allows him to mesh his passion and experience into a successful business that he can share with the community. Outside of Upgrade Labs, he is a naval officer, aviator, and longtime biohacker. With the extensive knowledge he brings into the franchising and wellness spaces, David is the perfect partner to join the Upgrade Labs family and he looks forward to opening the new Charlotte locations in the first half of 2023.

“The opportunity to bring Upgrade Labs to Charlotte is something I’m immensely proud to be a part of,” said David Hair. “I strive to live healthy and well-balanced life, and the brand aligns perfectly with this mindset. I cannot wait to open our doors and help communities around Charlotte experience the incredible services and technologies Upgrade Labs provides.”

The brand helps members reach their highest level of physical performance & restorative abilities through unique technologies, giving dramatically better results in less time than they would spend exercising the old way. Each Upgrade location offers many innovative performance services such as The Cheat Machine, a patented, motorized resistance and computer software adaptive technology that gives you a week’s worth of resistance training in just 15 minutes. Additionally, Upgrade Labs pairs its performance services with a unique range of recovery services including The Big Squeeze, an FDA-approved full body detox massage and lymphatic drainage technology that gently removes excess water, slims the body, and expels toxins to improve the immune system. Members report having stronger immunity, reduced inflammation, increased energy, enhanced longevity, improved sleep quality, and much more.

“It’s not fair that only billionaires, celebrities and professional athletes can use technologies to become superhuman,” said Asprey. “Upgrade Labs is here to bring these possibilities to everyone. Like Bulletproof®, Upgrade Labs is one more step in my plan to Upgrade Humanity.”

As the brand begins its franchise expansion, it is looking for single and multi-unit franchise partners that are passionate about upgrading humanity and want to introduce biohacking into new communities. Including the franchise fee, the initial investment for an Upgrade Labs location ranges from $663,000 to $1,070,000.

For more information about Upgrade Labs franchise opportunity, please visit https://ownanupgradelabs.com/.

About Upgrade Labs

Founded in 2017 and franchised since 2021, Upgrade Labs is the world’s first Human Upgrade™ Center and brainchild of Dave Asprey, founder of Bulletproof® Coffee and Father of Biohacking. Biohacking \ ˈbī- ō- ˌha- kiNG \ noun, the art and science of using technology and the environment around you in order to have full control of your biology. Upgrade Labs, the premier biohacking center, helps members reach their highest level of physical, cognitive and cellular performance through proprietary technologies. Each location offers services that help members become smarter, faster & stronger, resulting in a more rejuvenated & resilient version of themselves. The services offered help members spend less time exercising, decrease recovery times, and retain higher levels of concentration and tranquility. Equipped with cutting-edge technology and expert Biohacker Technicians, Upgrade Labs helps its members live their lives to the fullest potential. Membership packages are available and include a tailored selection of services. For more information, please visit https://www.upgradelabs.com/.

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On Today’s Episode:

What are you basing your diet choices on? With the abundance of information available there is no shortage of diet camps to choose from. Whether you have decided on being carnivore, vegan, raw vegan, or decided to lovingly follow a plant-based diet to support being more humane to animals, how is your decision impacting your health and the environment?

Dave Asprey, “the father of biohacking” and founder of the Bulletproof diet and Upgrade Labs, has been digging into the research and data determined to live 185 years. He’s already reversed his biological age by 11 years and in this episode he’s laying out mind-blowing ways to biohack your way to better health with less time and effort in the gym and why following a plant-based, vegan diet may not be as kind and friendly to the planet as we’re led to believe.

There are many ways to achieve optimal health, the question is which one is best for you? This episode is about covering your bases and knowing what areas are more meaningful for you to look into and consider.

 

SHOW NOTES:

0:00 | Introduction to Dave Asprey

0:21 | Should We Eat Plants?

9:37 | Extend Your Lifespan

21:51 | Protect Population Growth

26:40 | Best Diet for Longevity

33:47 | Exercise Less, Get Results

49:25 | Biohack Your Brain

 

QUOTES:

“When you are depleted of minerals none of the repair systems in the body or the energy systems can work.” [2:57]

“I was a raw vegan, I was a regular vegan. It made me profoundly sick.” [14:50]

“When you choose a vegan diet you are voting against the presence of any animals in that agricultural land.” [18:22]

“When you upgrade your biology so it works better you have a better system for detecting reality around you.” [1:20:58]

“If you ignore the body, you ignore the threat networks in the body and you just work on the mind you’ll never get there.” [1:22:30]

Follow Dave Asprey:

Website: https://daveasprey.com/

Twitter: https://twitter.com/bulletproofexec

Facebook: https://www.facebook.com/Daveaspreyofficial/

Instagram: https://www.instagram.com/dave.asprey/

YouTube: https://www.youtube.com/c/DaveAspreyBPR

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Two wellness companies are planning to expand to Nashville with promises of reversing aging and providing other services described by some as biohacking.

Dave Asprey, the creator of Bulletproof Coffee, has agreed to franchise in Nashville his Santa Monica-based Upgrade Labs, which offers services described as biohacking, for which Asprey is touted as the father. Asprey defines biohacking as “the art and science of using technology and the environment around you in order to have full control of your biology.”

Biohacking practices can range from genetic modification to simple meditation practices, some medically proven and others not.

“It’s not fair that only billionaires, celebrities and professional athletes can use technologies to become superhuman,” Asprey said in a press release.

Orlando-based Serotonin Centers, which offers hormone therapy, aesthetics services, weight loss plans and personalized vitamins, among other services, partnered with two local physicians turned franchisees with the aim of opening three locations in quick succession near Nashville.

Upgrade Labs offers more common services like infrared light therapy and cryotherapy, but it also has The Cheat Machine (which promises to give a week’s worth of resistance training in 15 minutes), a magnet meant to activate cells and heal painful muscles and The Big Squeeze, marketed as a lymphatic drainage massage machine.

“The problem is that the government says you should exercise about eight hours a week,” Asprey said in an interview. “Well, no one believes the government anyway because they’ve proven their incompetence around health over the last couple of years. But on top of that, no one has time to do it and no one has energy to do it. The point behind Upgrade Labs is that ‘hey, what if you could get the same result in one hour, would you do it?’”

When asked if there’s any limit to the benefits of biohacking, Asprey said he and his organization haven’t found one yet.

“There are a documented set of abilities that a few humans have that we just don’t see very often, but we can learn to tap into those,” he said. “One of the things that we’ve all heard about is the stories of, say, a mother lifting a car to save her daughter. How’d she do that? This is a capability we all have; we just don’t know how to turn it on yet. I don’t know either but I’m going to find out.”

Upgrade Labs is seeking more franchise partners, with the goal of awarding 100 licenses by the end of 2022. In Nashville, the franchisee and medical director is Dr. Lee Howard, who also owns and is the medical director of Compass Cellular Healing and Belle Meade Medical Spa.

“Introducing the Nashville community to the leading brand that is challenging the way we see health and wellness is a unique and special opportunity for me,” Howard said.

Serotonin Centers will be led by franchisees Jody Junia and Olumuyiwa “Olu” Esuruoso, who are both hospital physicians.

In addition to weight loss and hormone therapy, Serotonin Centers offers typical wellness services including red light therapy and IVs, while entering into the aesthetics market by offering coolsculpting and Botox – all in the name of anti-aging.

“When you look at the way medicine has evolved over the years, at some point you’re wondering, what’s the next step?” said Esuruoso. “It’s becoming obvious that more and more people are interested in a wellness kind of thing. … Not just preventing illnesses or curing cancer or heart disease, but just making sure that they have a sense of wellbeing. To feel very comfortable with themselves, with how they look and how they’re equipped to fight illnesses.”

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Upgrade Labs– the world’s first Human Upgrade™ Center and brainchild of Bulletproof Coffee founder Dave Asprey – recently announced a new location coming to Meridian, Idaho. It will be located in Meridian at 2206 N. Eagle Road Suite 110 and is expected to debut in Q1 of 2023. This location is anticipated to be the brand’s first franchisee-owned location.

 

Upgrade Labs Meridian will be owned and operated by business partners and friends Hailey Smith and Becky Granden. The Idaho natives have both personally experienced the health benefits of biohacking and are self-described fitness enthusiasts. Their passion for wellness and experience with biohacking make them ideal partners to introduce biohacking to the Boise metropolitan area.

“We cannot wait to bring Upgrade Labs to Meridian and help the community achieve their health goals through biohacking,” said Smith. “Biohacking has changed both mine and Becky’s lives, and we are excited to be able to bring the innovative concept to our community.”

Upgrade Labs helps members reach their highest level of physical, cognitive and cellular performance through unique technologies, giving their members dramatically better results in less time than they would spend exercising the old way. Upgrade Labs uses technologies, including AI, to “upgrade” members and help them reach their highest levels of performance, recovery, and cognition. Members will see stronger immunity, reduced inflammation, increased energy, enhanced longevity, improved sleep quality, and much more.

For more information about Upgrade Labs franchise opportunity, please visit https://ownanupgradelabs.com/

 

Dave Asprey (IG: @dave.asprey) is an entrepreneur, four-time New York Times bestselling science author, and host of the top 100 podcast The Human Upgrade, formally Bulletproof Radio, which has more than 200 million downloads.

He’s the founder of Bulletproof Coffee and a leading voice in the movement to take control of our own biology.

Today Dave’s making his 5th appearance on the show, sharing a ton of practical ways to upgrade your diet and lifestyle to extend your life.

In this episode, we discuss:

• Skipping dinner vs breakfast is better metabolically
• How long Dave fasts for + how he breaks a fast
• The Bulletproof Diet
• Dave’s recent mission in Peru
• What is spiritual reframing?
• Don’t underestimate ayahuasca and other “safer” options
• Holotropic breathing stimulates altered states of consciousness
• Health is an ill-defined goal
• Upgrade Labs helps you reach your goals
• Get more energy to dive deeper into self-improvement
• 3 practical tips to gain energy now
• Should you get tested for heavy metals?
• Why you shouldn’t eat kale!
• Get your hormones tested
• People who have energy are kind to each other
• Adrenal extracts are energizing
• The benefits of adding salt to your water
• How to structure your water
• Structuring your water with a high-powered blender vs. a frother

 

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September 15, 2022 // Franchising.com // SANTA MONICA, Calif. – Upgrade Labs, a Human Upgrade™ Center and brainchild of Bulletproof® Coffee founder Dave Asprey, has announced that its first location in Idaho will be opening in Meridian located at 2206 N. Eagle Road Suite 110. The new location is expected to open in Q1 of 2023 and is anticipated to be the brand’s first franchise location.

Upgrade Labs’ Meridian location will be owned and operated by Hailey Smith and Becky Granden. Both Idaho natives and fitness enthusiasts, the duo is excited to bring the future of health and wellness to their home state and the Boise community.

“We cannot wait to bring Upgrade Labs to Meridian and help the community achieve their health goals through biohacking,” said Smith. “Biohacking has changed both mine and Becky’s lives, and we are excited to be able to bring the innovative concept to our community.”

As the 13th fastest growing city in the United States according to the U.S. Census Bureau, Meridian is the perfect entrance into the Idaho for Upgrade Labs. Just 10 miles from Boise, Meridian also provides a centrally located area for the brand to serve the state’s capital and all of its metropolitan area.

“I have no doubt that Hailey and Becky are the perfect partners to bring Upgrade Labs into the Boise area,” said Asprey. “Their passion for biohacking and wanting to help make a difference in the lives of their community is evident. I am confident they will thrive in their new endeavor delivering the Upgrade Labs experience to Idaho for the first time.”

Upgrade Labs helps members reach their highest level of physical performance & restorative abilities through unique technologies, giving dramatically better results in less time than they would spend exercising the old way. Each Upgrade location offers many innovative performance services such as The Cheat Machine, a patented, motorized resistance and computer software adaptive technology that gives you a week’s worth of resistance training in just 15 minutes. Additionally, Upgrade Labs pairs its performance services with a unique range of recovery services including The Big Squeeze, an FDA-approved full body detox massage and lymphatic drainage technology that gently removes excess water, slims the body, and expels toxins to improve the immune system. Members report having stronger immunity, reduced inflammation, increased energy, enhanced longevity, improved sleep quality, and much more.

“It’s not fair that only billionaires, celebrities and professional athletes can use technologies to become superhuman,” said Asprey. “Upgrade Labs is here to bring these possibilities to everyone. Like Bulletproof®, Upgrade Labs is one more step in my plan to Upgrade Humanity.”  

 

SANTA MONICA, Calif. –Upgrade Labs, the world’s first Human Upgrade™ Center and brainchild of Bulletproof® Coffee founder Dave Asprey, has announced that its first location in Idaho will be opening in Meridian located at 2206 N. Eagle Road Suite 110. The new location is expected to open in Q1 of 2023 and is anticipated to be the brand’s first franchise location.

Upgrade Labs’ Meridian location will be owned and operated by Hailey Smith and Becky Granden. Both Idaho natives and fitness enthusiasts, the duo is excited to bring the future of health and wellness to their home state and the Boise community.

“We cannot wait to bring Upgrade Labs to Meridian and help the community achieve their health goals through biohacking,” said Smith. “Biohacking has changed both mine and Becky’s lives, and we are excited to be able to bring the innovative concept to our community.”

As the 13th fastest growing city in the United States according to the U.S. Census Bureau, Meridian is the perfect entrance into the Idaho for Upgrade Labs. Just 10 miles from Boise, Meridian also provides a centrally located area for the brand to serve the state’s capital and all of its metropolitan area.

“I have no doubt that Hailey and Becky are the perfect partners to bring Upgrade Labs into the Boise area,” said Asprey. “Their passion for biohacking and wanting to help make a difference in the lives of their community is evident. I am confident they will thrive in their new endeavor delivering the Upgrade Labs experience to Idaho for the first time.”

Upgrade Labs helps members reach their highest level of physical performance & restorative abilities through unique technologies, giving dramatically better results in less time than they would spend exercising the old way. Each Upgrade location offers many innovative performance services such as The Cheat Machine, a patented, motorized resistance and computer software adaptive technology that gives you a week’s worth of resistance training in just 15 minutes. Additionally, Upgrade Labs pairs its performance services with a unique range of recovery services including The Big Squeeze, an FDA-approved full body detox massage and lymphatic drainage technology that gently removes excess water, slims the body, and expels toxins to improve the immune system. Members report having stronger immunity, reduced inflammation, increased energy, enhanced longevity, improved sleep quality, and much more.

“It’s not fair that only billionaires, celebrities and professional athletes can use technologies to become superhuman,” said Asprey. “Upgrade Labs is here to bring these possibilities to everyone. Like Bulletproof®, Upgrade Labs is one more step in my plan to Upgrade Humanity.”

Upgrade Labs is actively seeking single and multi-unit franchise partners across the United States and Canada. As the brand begins its franchise expansion, it is looking for partners that are passionate about upgrading humanity and want to introduce biohacking into new communities. Including the franchise fee, the initial investment for an Upgrade Labs location ranges from $663,000 to $1,070,000.

For more information about Upgrade Labs franchise opportunity, please visit https://ownanupgradelabs.com/.

About Upgrade Labs

Founded in 2017 and franchised since 2021, Upgrade Labs is the world’s first Human Upgrade™ Center and brainchild of Dave Asprey, founder of Bulletproof® Coffee and Father of Biohacking. Biohacking \ ˈbī- ō- ˌha- kiNG \ noun, the art and science of using technology and the environment around you in order to have full control of your biology. Upgrade Labs, the premier biohacking center, helps members reach their highest level of physical, cognitive and cellular performance through proprietary technologies. Each location offers services that help members become smarter, faster & stronger, resulting in a more rejuvenated & resilient version of themselves. The services offered help members spend less time exercising, decrease recovery times, and retain higher levels of concentration and tranquility. Equipped with cutting-edge technology and expert Biohacker Technicians, Upgrade Labs helps its members live their lives to the fullest potential. Membership packages are available and include a tailored selection of services. For more information, please visit https://www.upgradelabs.com/.