Category: Press Posts

SANTA MONICA, Calif. – Upgrade Labs, the world’s first Human Upgrade™ Center and brainchild of Bulletproof® Coffee founder Dave Asprey, continues its exciting growth in the great state of Texas by announcing its partnership with husband-and-wife duo, Billy and Natalie Ledbetter. The pair recently signed a multi-unit deal to bring the innovative wellness concept to the greater Austin area. The news of this deal highlights the exponential growth the brand has experienced as the fitness and wellness space continues to boom, and the Ledbetters are excited to jump in and improve the health of those in their beloved Austin community.

The pair is uniquely qualified to operate the new location. Billy is a Medical Doctor with extensive experience working in allopathic and alternative medicine, while Natalie is an anesthetist and a Doctor of Chinese Medicine. Billy and Natalie live an active lifestyle and are passionate about helping others achieve optimal health, already owning three other medical aesthetic and longevity clinics in the Austin area. Choosing to grow their passion for health and wellness with Upgrade Labs was an easy choice for the pair, and they are excited to share their expertise with the Austin community.

“Billy and I have been passionate about optimizing health, vitality and longevity for over 20 years,” says Natalie. “We’ve been following Dave and his biohacking achievements for a long time, and Upgrade Labs is the perfect way for us to help others in our community reach their peak level of wellness.”

Upgrade Labs was born from the goal of helping clients utilize unique technologies to help them reach their highest level of physical performance. These technologies and restorative therapies allow for dramatic results with minimal time investment. Each Upgrade Labs location offers performance enhancing services like the AI Adaptive Bike, which allows clients to enjoy the benefits of a 40 minute jog with only 40 seconds of work by learning the client’s body and adapting the bike to give the perfect workout each and every time.

“My goal at Upgrade Labs has always been focused on creating innovative ways to promote effective and efficient methods of wellness,” said Asprey. “We want to share our groundbreaking services with as many people as possible, and we are so excited to be working with the Ledbetters to achieve this goal in Austin.”

As the brand begins its franchise expansion, it is looking for single and multi-unit franchise partners that are passionate about upgrading humanity and want to introduce biohacking into new communities. Including the franchise fee, the initial investment for an Upgrade Labs location ranges from $663,000 to $1,349,640.

For more information about Upgrade Labs franchise opportunity, please visit https://ownanupgradelabs.com/.

About Upgrade Labs

Founded in 2017 and franchised since 2021, Upgrade Labs is the world’s first Human Upgrade™ Center and brainchild of Dave Asprey, founder of Bulletproof® Coffee and Father of Biohacking. Biohacking \ ˈbī- ō- ˌha- kiNG \ noun, the art and science of using technology and the environment around you in order to have full control of your biology. Upgrade Labs, the premier biohacking center, helps members reach their highest level of physical, cognitive and cellular performance through proprietary technologies. Each location offers services that help members become smarter, faster & stronger, resulting in a more rejuvenated & resilient version of themselves. The services offered help members spend less time exercising, decrease recovery times, and retain higher levels of concentration and tranquility. Equipped with cutting-edge technology and expert Biohacker Technicians, Upgrade Labs helps its members live their lives to the fullest potential. Membership packages are available and include a tailored selection of services. For more information, please visit https://www.upgradelabs.com/.

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Biohacking is all the rage, but if you’re not doing it correctly, you could wind up causing more harm than good. Overexercising, undereating, and eating too many of the wrong superfoods can have the reverse effect, causing nutrient deficiencies, weight gain, and cortisol depletion. Sometimes less is more, and by toggling our biohacking tools at the right time and intensity, we can get closer to the results we want.

Today on The Dhru Purohit Podcast, Dhru sits down with Dave Asprey, the “Father of Biohacking,” to discuss optimizing your biology in a way that’s sustainable, smart, and personalized to your uniqueness. Dhru and Dave talk about common misconceptions around superfoods, the dietary staples you need for weight loss, top protein sources, how certain plant foods can contribute to micronutrient deficiencies, why your body (not you!) is programmed to be lazy, how to overcome that laziness, and so much more.

Dave Asprey is an acclaimed entrepreneur, four-time New York Times bestselling science author, host of the top-100 podcast The Human Upgrade, and CEO of Upgrade Labs. Dave has worked with world-renowned doctors, researchers, scientists, and global mavericks over the last two decades to uncover the latest, most innovative methods, techniques, and products that enhance mental and physical performance.

Dave is the founder of Bulletproof Coffee and the Bulletproof Diet, a company named one of the top 20 innovative brands by Fast Company. Dave is a true pioneer in the health and wellness industry and recently unveiled his latest coffee innovation, Danger Coffee. Today, Dave is focused on upgrading humanity through Upgrade Labs, the first biohacking facilities, or “human upgrade centers,” in the world, and is proud to launch his latest book Smarter, Not Harder: The Biohacker’s Guide to Getting the Body and Mind You Want, available everywhere books are sold February 28, 2023.

Also mentioned in this episode:

• Smarter, Not Harder: The Biohacker’s Guide to Getting the Body and Mind You Want (available for preorder)
• The Human Upgrade Podcast Hype or Hope? Semaglutide Changes the Weight Game
• Biohacking Conference 2023
• Dave’s coffee, Danger Coffee
• The world’s first human upgrade center, Upgradelabs.com

For more on Dave Asprey, follow him on Instagram @dave.asprey, Twitter @daveasprey, Facebook @daveaspreyofficial, YouTube @DaveAspreyBPR, or his website, daveasprey.com.

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Join us for a thrilling episode as we sit down with Dave Asprey, the founder of Upgrade Labs. Asprey has dedicated his life to exploring and experimenting with the latest technologies and techniques to enhance and transform human performance, and he’s here to share his insights with us. In this episode, we delve into the fascinating world of biohacking and learn about the cutting-edge technologies and methods that Upgrade Labs uses to help people achieve their goals, whether it’s improving their brain function, gaining strength and muscle, or becoming more resilient to stress. With over eight years of experience and a wealth of knowledge, Asprey is the perfect guide to take us on a journey to the forefront of human enhancement and wellness. Get ready to be inspired, informed, and entertained!

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Have you ever wished for a better version of yourself? A version with more energy, a clearer mind, and a healthier body? Well, now it’s possible with Upgrade Labs. Upgrade Labs is the first of its kind, creating a new industry of human enhancement centers, also known as biohacking labs.

I had the opportunity to sit down with the founder of Upgrade Labs, Dave Asprey (4x New York Times Best Selling Author & Also the Founder of Bulletproof Coffee), and he shared with me the exciting story of how this revolutionary concept was born. Dave has always been on a mission to transform himself into a better version and has spent over a million dollars on equipment from various sources, including astronaut programs and Navy SEALs, to improve his performance and wellness. It was through this journey that he realized the need for a place where people could access these technologies and enhance themselves to the next level.

And so, eight years ago, he opened the first Upgrade Lab in Santa Monica, California, right under Arnold Schwarzenegger’s office. Over the years, Dave has tried out more than 30 different technologies, and through trial and error, he has found the combination that works best for people who want to transform their lives. The goal of Upgrade Labs is to provide a fast and efficient path to enhance human performance and reach individual goals.

At Upgrade Labs, the first step is to gather data about the state of the body using medical-grade technology that collects thousands of data points, including bone density, muscle composition, electrical activity, and more. This data is then analyzed to understand the current state and to determine what the individual’s goals are, whether it be to improve brain function, muscle growth, weight loss, stress resilience, or energy levels.

With the use of algorithms and AI, Upgrade Labs creates a personalized plan for each individual to reach their goals. This plan is not just a one-size-fits-all solution, but a tailored path that takes into account the individual’s current state and their desired outcome. The technology used at Upgrade Labs has been proven to be six times more effective than other solutions, according to university studies. For example, studies show that using the best regarded marker of cardio fitness, vo2 max, just five minutes of exercise at Upgrade Labs can lead to a 12% improvement in six weeks, compared to a 2% improvement from a 45-minute spin class, five days a week.

Upgrade Labs is not just about physical enhancement, but also about mental and emotional enhancement. The focus is on helping individuals achieve their desired outcomes, whether it be to have more energy, a clearer mind, or a healthier body. It’s about empowering people to become the best version of themselves, and Upgrade Labs is leading the way in this new and exciting industry.

In conclusion Upgrade Labs is a new kind of human enhancement center that uses a combination of technology and personalization to help people achieve their goals in a fraction of the time it would take with traditional methods. With the help of AI and statistics, the lab is able to create a personalized plan for each client that is tailored to their specific needs and goals. The concept has been successful for eight years and Dave Asprey is now ready to franchise it and make it available to more people. Upgrade Labs is not just a gym or wellness spa, but a center for people who want to be way better and don’t have a lot of time. Upgrade Labs is leading the way in the new industry of human enhancement and is set to revolutionize the wellness industry with its biohacking lab.

Listen to the Full Interview here!
Dave Asprey Founder of Upgrade Labs

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SANTA MONICA, Calif. – Upgrade Labs, the world’s first Human Upgrade™ Center and brainchild of Bulletproof® Coffee founder Dave Asprey, continues expansion by announcing its partnership with David Hair to bring the wellness concept to three locations across Charlotte, North Carolina. The three unit deal is the brand’s first multi-unit development deal and this news comes as the brand is witnessing exponential growth and disrupting the fitness and wellness space. Upgrade Labs is driven by their passion to help individuals reach their highest levels of physical, cognitive, and cellular performance, and their partnership with David Hair is the next step in accomplishing this goal.

“We couldn’t be more excited to add David to the Upgrade Labs family,” said Founder and CEO, Dave Asprey. “The expansion in Charlotte marks yet another milestone in achieving Upgrade Lab’s growth potential, and reflects our commitment to finding partners that are invested in humankind’s future.”

Hair is passionate about living an active and healthy life, and appreciates how Upgrade Labs allows him to mesh his passion and experience into a successful business that he can share with the community. Outside of Upgrade Labs, he is a naval officer, aviator, and longtime biohacker. With the extensive knowledge he brings into the franchising and wellness spaces, David is the perfect partner to join the Upgrade Labs family and he looks forward to opening the new Charlotte locations in the first half of 2023.

“The opportunity to bring Upgrade Labs to Charlotte is something I’m immensely proud to be a part of,” said David Hair. “I strive to live healthy and well-balanced life, and the brand aligns perfectly with this mindset. I cannot wait to open our doors and help communities around Charlotte experience the incredible services and technologies Upgrade Labs provides.”

The brand helps members reach their highest level of physical performance & restorative abilities through unique technologies, giving dramatically better results in less time than they would spend exercising the old way. Each Upgrade location offers many innovative performance services such as The Cheat Machine, a patented, motorized resistance and computer software adaptive technology that gives you a week’s worth of resistance training in just 15 minutes. Additionally, Upgrade Labs pairs its performance services with a unique range of recovery services including The Big Squeeze, an FDA-approved full body detox massage and lymphatic drainage technology that gently removes excess water, slims the body, and expels toxins to improve the immune system. Members report having stronger immunity, reduced inflammation, increased energy, enhanced longevity, improved sleep quality, and much more.

“It’s not fair that only billionaires, celebrities and professional athletes can use technologies to become superhuman,” said Asprey. “Upgrade Labs is here to bring these possibilities to everyone. Like Bulletproof®, Upgrade Labs is one more step in my plan to Upgrade Humanity.”

As the brand begins its franchise expansion, it is looking for single and multi-unit franchise partners that are passionate about upgrading humanity and want to introduce biohacking into new communities. Including the franchise fee, the initial investment for an Upgrade Labs location ranges from $663,000 to $1,070,000.

For more information about Upgrade Labs franchise opportunity, please visit https://ownanupgradelabs.com/.

About Upgrade Labs

Founded in 2017 and franchised since 2021, Upgrade Labs is the world’s first Human Upgrade™ Center and brainchild of Dave Asprey, founder of Bulletproof® Coffee and Father of Biohacking. Biohacking \ ˈbī- ō- ˌha- kiNG \ noun, the art and science of using technology and the environment around you in order to have full control of your biology. Upgrade Labs, the premier biohacking center, helps members reach their highest level of physical, cognitive and cellular performance through proprietary technologies. Each location offers services that help members become smarter, faster & stronger, resulting in a more rejuvenated & resilient version of themselves. The services offered help members spend less time exercising, decrease recovery times, and retain higher levels of concentration and tranquility. Equipped with cutting-edge technology and expert Biohacker Technicians, Upgrade Labs helps its members live their lives to the fullest potential. Membership packages are available and include a tailored selection of services. For more information, please visit https://www.upgradelabs.com/.

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SANTA MONICA, Calif. – Upgrade Labs, the world’s first Human Upgrade™ Center and brainchild of Bulletproof® Coffee founder Dave Asprey, continues expansion by announcing its partnership with David Hair to bring the wellness concept to three locations across Charlotte, North Carolina. The three unit deal is the brand’s first multi-unit development deal and this news comes as the brand is witnessing exponential growth and disrupting the fitness and wellness space. Upgrade Labs is driven by their passion to help individuals reach their highest levels of physical, cognitive, and cellular performance, and their partnership with David Hair is the next step in accomplishing this goal.

“We couldn’t be more excited to add David to the Upgrade Labs family,” said Founder and CEO, Dave Asprey. “The expansion in Charlotte marks yet another milestone in achieving Upgrade Lab’s growth potential, and reflects our commitment to finding partners that are invested in humankind’s future.”

Hair is passionate about living an active and healthy life, and appreciates how Upgrade Labs allows him to mesh his passion and experience into a successful business that he can share with the community. Outside of Upgrade Labs, he is a naval officer, aviator, and longtime biohacker. With the extensive knowledge he brings into the franchising and wellness spaces, David is the perfect partner to join the Upgrade Labs family and he looks forward to opening the new Charlotte locations in the first half of 2023.

“The opportunity to bring Upgrade Labs to Charlotte is something I’m immensely proud to be a part of,” said David Hair. “I strive to live healthy and well-balanced life, and the brand aligns perfectly with this mindset. I cannot wait to open our doors and help communities around Charlotte experience the incredible services and technologies Upgrade Labs provides.”

The brand helps members reach their highest level of physical performance & restorative abilities through unique technologies, giving dramatically better results in less time than they would spend exercising the old way. Each Upgrade location offers many innovative performance services such as The Cheat Machine, a patented, motorized resistance and computer software adaptive technology that gives you a week’s worth of resistance training in just 15 minutes. Additionally, Upgrade Labs pairs its performance services with a unique range of recovery services including The Big Squeeze, an FDA-approved full body detox massage and lymphatic drainage technology that gently removes excess water, slims the body, and expels toxins to improve the immune system. Members report having stronger immunity, reduced inflammation, increased energy, enhanced longevity, improved sleep quality, and much more.

“It’s not fair that only billionaires, celebrities and professional athletes can use technologies to become superhuman,” said Asprey. “Upgrade Labs is here to bring these possibilities to everyone. Like Bulletproof®, Upgrade Labs is one more step in my plan to Upgrade Humanity.”

As the brand begins its franchise expansion, it is looking for single and multi-unit franchise partners that are passionate about upgrading humanity and want to introduce biohacking into new communities. Including the franchise fee, the initial investment for an Upgrade Labs location ranges from $663,000 to $1,070,000.

For more information about Upgrade Labs franchise opportunity, please visit https://ownanupgradelabs.com/.

About Upgrade Labs

Founded in 2017 and franchised since 2021, Upgrade Labs is the world’s first Human Upgrade™ Center and brainchild of Dave Asprey, founder of Bulletproof® Coffee and Father of Biohacking. Biohacking \ ˈbī- ō- ˌha- kiNG \ noun, the art and science of using technology and the environment around you in order to have full control of your biology. Upgrade Labs, the premier biohacking center, helps members reach their highest level of physical, cognitive and cellular performance through proprietary technologies. Each location offers services that help members become smarter, faster & stronger, resulting in a more rejuvenated & resilient version of themselves. The services offered help members spend less time exercising, decrease recovery times, and retain higher levels of concentration and tranquility. Equipped with cutting-edge technology and expert Biohacker Technicians, Upgrade Labs helps its members live their lives to the fullest potential. Membership packages are available and include a tailored selection of services. For more information, please visit https://www.upgradelabs.com/.

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SANTA MONICA, Calif. – Upgrade Labs announces its partnership with David Hair to bring the wellness concept to three locations across Charlotte, North Carolina. The three unit deal is the brand’s first multi-unit development deal. Upgrade Labs is driven by their passion to help individuals reach their highest levels of physical, cognitive, and cellular performance, and their partnership with Hair is the next step in accomplishing this goal.

“We couldn’t be more excited to add David to the Upgrade Labs family,” said Founder and CEO, Dave Asprey.

Hair is passionate about living an active and healthy life, and appreciates how Upgrade Labs allows him to mesh his passion and experience into a successful business that he can share with the community. Outside of Upgrade Labs, he is a naval officer, aviator, and longtime biohacker. With the extensive knowledge he brings into the franchising and wellness spaces, David is the perfect partner to join the Upgrade Labs family and he looks forward to opening the new Charlotte locations in the first half of 2023.

“The opportunity to bring Upgrade Labs to Charlotte is something I’m proud to be a part of,” said David Hair. “I strive to live healthy and well-balanced life, and the brand aligns perfectly with this mindset. I cannot wait to open our doors and help communities around Charlotte experience the incredible services and technologies Upgrade Labs provides.”

The brand helps members reach their highest level of physical performance & restorative abilities through unique technologies, giving dramatically better results in less time than they would spend exercising the old way. Each Upgrade location offers many innovative performance services such as The Cheat Machine, a patented, motorized resistance and computer software adaptive technology that gives you a week’s worth of resistance training in just 15 minutes. Additionally, Upgrade Labs pairs its performance services with a unique range of recovery services including The Big Squeeze, an FDA-approved full body detox massage and lymphatic drainage technology that gently removes excess water, slims the body, and expels toxins to improve the immune system. Members report having stronger immunity, reduced inflammation, increased energy, enhanced longevity, improved sleep quality, and much more.

“It’s not fair that only billionaires, celebrities and professional athletes can use technologies to become superhuman,” said Asprey. “Upgrade Labs is here to bring these possibilities to everyone. Like Bulletproof®, Upgrade Labs is one more step in my plan to Upgrade Humanity.”

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SANTA MONICA, Calif. – Upgrade Labs, the world’s first Human Upgrade™ Center and brainchild of Bulletproof® Coffee founder Dave Asprey, continues expansion by announcing its partnership with David Hair to bring the wellness concept to three locations across Charlotte, North Carolina. The three unit deal is the brand’s first multi-unit development deal and this news comes as the brand is witnessing exponential growth and disrupting the fitness and wellness space. Upgrade Labs is driven by their passion to help individuals reach their highest levels of physical, cognitive, and cellular performance, and their partnership with Hair is the next step in accomplishing this goal.

“We couldn’t be more excited to add David to the Upgrade Labs family,” said Founder and CEO, Dave Asprey. “The expansion in Charlotte marks yet another milestone in achieving Upgrade Lab’s growth potential, and reflects our commitment to finding partners that are invested in humankind’s future.”

Hair is passionate about living an active and healthy life, and appreciates how Upgrade Labs allows him to mesh his passion and experience into a successful business that he can share with the community. Outside of Upgrade Labs, he is a naval officer, aviator, and longtime biohacker. With the extensive knowledge he brings into the franchising and wellness spaces, David is the perfect partner to join the Upgrade Labs family and he looks forward to opening the new Charlotte locations in the first half of 2023.

“The opportunity to bring Upgrade Labs to Charlotte is something I’m immensely proud to be a part of,” said David Hair. “I strive to live healthy and well-balanced life, and the brand aligns perfectly with this mindset. I cannot wait to open our doors and help communities around Charlotte experience the incredible services and technologies Upgrade Labs provides.”

The brand helps members reach their highest level of physical performance & restorative abilities through unique technologies, giving dramatically better results in less time than they would spend exercising the old way. Each Upgrade location offers many innovative performance services such as The Cheat Machine, a patented, motorized resistance and computer software adaptive technology that gives you a week’s worth of resistance training in just 15 minutes. Additionally, Upgrade Labs pairs its performance services with a unique range of recovery services including The Big Squeeze, an FDA-approved full body detox massage and lymphatic drainage technology that gently removes excess water, slims the body, and expels toxins to improve the immune system. Members report having stronger immunity, reduced inflammation, increased energy, enhanced longevity, improved sleep quality, and much more.

“It’s not fair that only billionaires, celebrities and professional athletes can use technologies to become superhuman,” said Asprey. “Upgrade Labs is here to bring these possibilities to everyone. Like Bulletproof®, Upgrade Labs is one more step in my plan to Upgrade Humanity.”

As the brand begins its franchise expansion, it is looking for single and multi-unit franchise partners that are passionate about upgrading humanity and want to introduce biohacking into new communities. Including the franchise fee, the initial investment for an Upgrade Labs location ranges from $663,000 to $1,070,000.

For more information about Upgrade Labs franchise opportunity, please visit https://ownanupgradelabs.com/.

About Upgrade Labs

Founded in 2017 and franchised since 2021, Upgrade Labs is the world’s first Human Upgrade™ Center and brainchild of Dave Asprey, founder of Bulletproof® Coffee and Father of Biohacking. Biohacking \ ˈbī- ō- ˌha- kiNG \ noun, the art and science of using technology and the environment around you in order to have full control of your biology. Upgrade Labs, the premier biohacking center, helps members reach their highest level of physical, cognitive and cellular performance through proprietary technologies. Each location offers services that help members become smarter, faster & stronger, resulting in a more rejuvenated & resilient version of themselves. The services offered help members spend less time exercising, decrease recovery times, and retain higher levels of concentration and tranquility. Equipped with cutting-edge technology and expert Biohacker Technicians, Upgrade Labs helps its members live their lives to the fullest potential. Membership packages are available and include a tailored selection of services. For more information, please visit https://www.upgradelabs.com/.

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On Today’s Episode:

What are you basing your diet choices on? With the abundance of information available there is no shortage of diet camps to choose from. Whether you have decided on being carnivore, vegan, raw vegan, or decided to lovingly follow a plant-based diet to support being more humane to animals, how is your decision impacting your health and the environment?

Dave Asprey, “the father of biohacking” and founder of the Bulletproof diet and Upgrade Labs, has been digging into the research and data determined to live 185 years. He’s already reversed his biological age by 11 years and in this episode he’s laying out mind-blowing ways to biohack your way to better health with less time and effort in the gym and why following a plant-based, vegan diet may not be as kind and friendly to the planet as we’re led to believe.

There are many ways to achieve optimal health, the question is which one is best for you? This episode is about covering your bases and knowing what areas are more meaningful for you to look into and consider.

 

SHOW NOTES:

0:00 | Introduction to Dave Asprey

0:21 | Should We Eat Plants?

9:37 | Extend Your Lifespan

21:51 | Protect Population Growth

26:40 | Best Diet for Longevity

33:47 | Exercise Less, Get Results

49:25 | Biohack Your Brain

 

QUOTES:

“When you are depleted of minerals none of the repair systems in the body or the energy systems can work.” [2:57]

“I was a raw vegan, I was a regular vegan. It made me profoundly sick.” [14:50]

“When you choose a vegan diet you are voting against the presence of any animals in that agricultural land.” [18:22]

“When you upgrade your biology so it works better you have a better system for detecting reality around you.” [1:20:58]

“If you ignore the body, you ignore the threat networks in the body and you just work on the mind you’ll never get there.” [1:22:30]

Follow Dave Asprey:

Website: https://daveasprey.com/

Twitter: https://twitter.com/bulletproofexec

Facebook: https://www.facebook.com/Daveaspreyofficial/

Instagram: https://www.instagram.com/dave.asprey/

YouTube: https://www.youtube.com/c/DaveAspreyBPR

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Two wellness companies are planning to expand to Nashville with promises of reversing aging and providing other services described by some as biohacking.

Dave Asprey, the creator of Bulletproof Coffee, has agreed to franchise in Nashville his Santa Monica-based Upgrade Labs, which offers services described as biohacking, for which Asprey is touted as the father. Asprey defines biohacking as “the art and science of using technology and the environment around you in order to have full control of your biology.”

Biohacking practices can range from genetic modification to simple meditation practices, some medically proven and others not.

“It’s not fair that only billionaires, celebrities and professional athletes can use technologies to become superhuman,” Asprey said in a press release.

Orlando-based Serotonin Centers, which offers hormone therapy, aesthetics services, weight loss plans and personalized vitamins, among other services, partnered with two local physicians turned franchisees with the aim of opening three locations in quick succession near Nashville.

Upgrade Labs offers more common services like infrared light therapy and cryotherapy, but it also has The Cheat Machine (which promises to give a week’s worth of resistance training in 15 minutes), a magnet meant to activate cells and heal painful muscles and The Big Squeeze, marketed as a lymphatic drainage massage machine.

“The problem is that the government says you should exercise about eight hours a week,” Asprey said in an interview. “Well, no one believes the government anyway because they’ve proven their incompetence around health over the last couple of years. But on top of that, no one has time to do it and no one has energy to do it. The point behind Upgrade Labs is that ‘hey, what if you could get the same result in one hour, would you do it?’”

When asked if there’s any limit to the benefits of biohacking, Asprey said he and his organization haven’t found one yet.

“There are a documented set of abilities that a few humans have that we just don’t see very often, but we can learn to tap into those,” he said. “One of the things that we’ve all heard about is the stories of, say, a mother lifting a car to save her daughter. How’d she do that? This is a capability we all have; we just don’t know how to turn it on yet. I don’t know either but I’m going to find out.”

Upgrade Labs is seeking more franchise partners, with the goal of awarding 100 licenses by the end of 2022. In Nashville, the franchisee and medical director is Dr. Lee Howard, who also owns and is the medical director of Compass Cellular Healing and Belle Meade Medical Spa.

“Introducing the Nashville community to the leading brand that is challenging the way we see health and wellness is a unique and special opportunity for me,” Howard said.

Serotonin Centers will be led by franchisees Jody Junia and Olumuyiwa “Olu” Esuruoso, who are both hospital physicians.

In addition to weight loss and hormone therapy, Serotonin Centers offers typical wellness services including red light therapy and IVs, while entering into the aesthetics market by offering coolsculpting and Botox – all in the name of anti-aging.

“When you look at the way medicine has evolved over the years, at some point you’re wondering, what’s the next step?” said Esuruoso. “It’s becoming obvious that more and more people are interested in a wellness kind of thing. … Not just preventing illnesses or curing cancer or heart disease, but just making sure that they have a sense of wellbeing. To feel very comfortable with themselves, with how they look and how they’re equipped to fight illnesses.”

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